Brochure
The Marketsoft capability brochure
The challenges we help with, our seven capability pillars, why organisations partner with us and how to start a conversation, in five pages.
Resources
Industry knowledge and practical guidance from the people who do the work: news, client stories, white papers and guides for businesses and not-for-profits.
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Everything in one place.
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Customer story
Comexposium: how our data solutions revolutionised B2B events
Marketsoft is proud to have partnered with Comexposium to tackle these challenges head-on.
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Customer story
Jewish House: a thrilling journey of triumph and transformation
Learn how our team transformed the data integrity of Jewish House for more effective donor communication.
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Customer story
The Royal Hospital for Women Foundation: unveiling the coveted CRM ‘golden record’
How Marketsoft turned The Royal Hospital for Women Foundation’s CRM into a powerful tool for donor insight.
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Case study
The Quantum Leap: Marketsoft’s solution symphony
The data migration to Microsoft Dynamics addressed immediate concerns and laid the foundation for future joint work.
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Case study
CharityPulse: enhancing tax appeal data delivery and response rates
Elevate your NFP’s digital marketing with CharityPulse, using AI and machine learning for targeted engagement.
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Case study
Operationalising Purpose: from restricted funding to shared purpose
How a leading Australian medical research organisation connected purpose, people and data to build stronger donor trust.
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Brochure
The Marketsoft capability brochure
The challenges we help with, our seven capability pillars, why organisations partner with us and how to start a conversation, in five pages.
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Guide
AI for Australian charities, a strategic guide
A practical guide to help Australian not-for-profits adopt AI responsibly and protect donor and client data.
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White paper
The need for a unified customer
Why a single customer view is critical for growth and measurement, and how it builds personalisation and loyalty.
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Checklist
Data Health Checklist for Not-for-Profits
A simple internal checklist to help charities identify data issues that may be limiting fundraising and reporting.
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White paper
The AI-Enabled NFP: Part II
Why your AI is only ever as good as the supporter data underneath it, and how NFPs can embrace AI responsibly.
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Case study
Elevating Data Protection for NFPs
How our not-for-profit client* navigated cybersecurity and data breach concerns to emerge stronger and more resilient.
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White paper
Protecting Trust: Why ISO 27000 Strengthens Australian Not-for-Profits
This white paper explores why information security is no longer just a technical concern.
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White paper
The Moment Organisations Begin to Question the System
When your systems and reporting no longer reflect how your organisation operates, it’s time to reassess the foundations.
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White paper
External Dilemmas: Erosion of Trust
Explore how data-driven approaches can transform your fundraising campaigns.
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Guide
5 Key Steps to Grow Your Donor Base
A Practical Guide for Planning and Budgeting Your Next Donor Acquisition Strategy
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Book
Data Governance for Not-For-Profits
Building Trust and Protecting Your Data. By Michael Mocatta and Richard Harris.
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News
A new CEO. A renewed focus on what’s possible.
Marketsoft enters its next chapter with Michael Mocatta as CEO, strengthening its commitment to helping Australian businesses unlock opportunities, overcome capacity challenges and accelerate growth.
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News
Marketsoft strengthens leadership and reaffirms its commitment to the NFP sector
Michael Mocatta has been appointed Chief Executive Officer, bringing operational leadership to Marketsoft’s NFP work.
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News
PRESS RELEASE: Marketsoft Launches IdentityPulse | Real-Time, Encrypted Identity Verification with Global Reach
Marketsoft launches IdentityPulse, a real-time identity verification platform built for privacy-first verification.
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News
Elephant in the Corner: The Growing Competition in the Australian Not-for Profit Sector
Australia’s not-for-profit sector is a cornerstone of the nation’s social fabric, and competition within it is growing.
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News
Privacy Commissioner Signals Shift to Enforcement - Why NFPs Must Stay Ahead
Privacy Commissioner Carly Kind has warned businesses and NFPs: the current approach to data privacy is about to change.
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News
Privacy Act Changes: Findings from the F&P Forum and How Your NFP Can Stay Ahead
At the recent F&P Forum in Sydney, one moment made clear how urgent data protection has become for NFPs.
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News
How Data-Driven Donor Relationship Management Can Help Your NFP Thrive
Explore how data-driven donor management can empower your cause through insights, communication, fundraising, and more!
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News
Marketsoft’s Clarity-Driven Approach to CRM Migration
All things data migration, tailored training, integration, change management, customisation, ongoing support!
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News
A Practical Guide To Unified Customer Data
A unified customer data platform (CDP) is one of the best tools for enhancing your customers’ experience.
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News
A Data-Driven Approach to B2B Customer Relationship Management
With Marketsoft, B2B organisations can realise the full potential of data-driven CRM and build sustained growth.
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News
Use Data Analytics to Increase Sales
At Marketsoft, we're dedicated to helping you improve your sales with data analytics.
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News
Predictive Analytics and its Role in Marketing
Data has become the lifeblood of marketing: every interaction with customers generates valuable data points.
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News
Why Data-Driven Decision Making Matters
Why data-driven decision making is crucial for B2B businesses, from customer understanding to competitive advantage.
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News
Harnessing the Power of Data for NFPs
Explore the potential of data analysis for NFP success, and how Marketsoft can help your not-for-profit.
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News
Using Data to Create a Better B2B Customer Experience
Data is a powerful tool for enhancing the customer experience, but it must be handled responsibly and securely.
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News
The Power of Data-Driven CRM for Not-for-Profit Success
Explore data-driven CRM for not-for-profits: personalised engagement, informed decisions and streamlined operations.
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News
From Chaos to Clarity: Marketsoft’s Approach to CRM Migration for Not-for-profits
Explore the key components of a successful CRM migration for not-for-profit organisations.
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News
The Royal Hospital for Women Foundation and Marketsoft’s Quest for the Golden Record
How The Royal Hospital for Women Foundation and Marketsoft unveiled the "golden record", and the lessons learned.
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News
How to Use Data to Enhance Your Fundraising Strategy
In today's digital age, data has become an invaluable asset for organisations across all sectors.
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News
How to Use Data to Create Donor Personas
Discover how our team at Marketsoft can transform fundraising with data-driven donor personas.
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News
Are you ready to boost your business with customer-first data?
Discover what Marketsoft can do for your business with customer-first data, and move your strategies ahead.
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News
The Power Of A Data-Driven CRM for B2B Success
A data-driven CRM approach is no longer a luxury; it's a necessity for B2B organisations aiming to excel.
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News
The Value of Data Quality in Fundraising: A Cornerstone for Success
At Marketsoft, we understand that data quality isn't just a buzzword; it's the backbone of successful fundraising.
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News
How to Use Data to Identify and Target Your Ideal Donors
By using data well, you can build meaningful connections, boost engagement and maximise your fundraising impact.
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News
The Role of Data in Cross-Channel Marketing: How Marketsoft Can Help
Data is the foundation of cross-channel marketing. Here are the key ways it drives success, and how Marketsoft can help.
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News
Data Governance: A Foundation for Effective Marketing Strategies
At Marketsoft, we understand that data accuracy and reliability are paramount for successful marketing campaigns.
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News
The Importance of Donor Data Privacy in the Digital Age
As data specialists since 1988, we understand the significance of donor data and privacy, and the need to protect it.
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News
How we can help your business use data science in 4 steps
Our data-driven approach helps you generate high-quality leads and nurture them throughout the sales funnel.
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News
The Power of Data-Driven Marketing
One of the most significant shifts in marketing is data-driven strategy.
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News
The importance of Data Management for businesses and how Marketsoft can help
Effective data management is no longer a luxury but a necessity for success.
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News
Marketsoft and the Customer Data Institute
Michael Mocatta, now our Chief Executive Officer, joins the Customer Data Institute as an Advisory Board Member.
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News
Industry Strategy - What, How, and When to Invest In Verticals
Market research is vital when setting up a vertical strategy, showing which route is best for revenue.
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News
A Real-World Guide to AI in Retail
Machine learning and AI tools can track customers’ shopping habits to produce customised offerings from retailers.
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News
Building a Data Strategy shouldn’t feel like boiling the ocean
Building the perfect data strategy can seem like an impossible task that is as attainable as boiling the ocean.
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News
What’s the Secret to Data Quality Freedom?
The benefits of data quality freedom can never be over-emphasised, and the best way to achieve it is automation.
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News
Audience of 1: Pipe Dream or Perfection?
Any organisation that wants to succeed must make the audience of one central to its business operations.
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News
Business Data 101 (Plus Our Do’s and Don’ts for Maintaining B2B Data Successfully)
Your business data is only as good as its source, so it's critical to use effective and efficient methods.
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News
What’s a Data Audit and What Does It Want With Me?
Data audits uncover problems with the quality of your data and help you understand where those problems originate.
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News
Do You Know Your Customer Better Than They Know You?
When organisations take the time and effort to get to know their customers, everyone benefits.
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News
CDP What? Explaining the Wild West of Customer Data Platforms
The more details a company can know about its customers, the better the ideal customer profile it can construct.
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News
5 Ways to Create a Better Marketing Database Today
A good database marketing strategy involves more than just knowing your target demographic and primary goals.
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News
Data Quality Still Matters. Don’t Let Anyone Suggest Otherwise
A good data set isn't just a list of numbers. It shows people how to use the numbers to make better decisions.
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News
7 ways to collect customer data that you may never have thought of…
Finding alternative ways to drive revenue from customer data can open up a niche of untapped resources.
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News
Why is data so important?
Every time you engage with a customer you collect more data, and what you do with it determines its value.
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News
Marketsoft ‘Unlocking Customer-First Data’ Re-brand Announcement
Marketsoft knows too well the importance of understanding customers and having the ability to act on it.
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News
NZ Post Update - Address Accuracy Percentage (AAP)
The change has several important implications to consider, and the Marketsoft team is here to help.
What’s on your roadmap that your team can’t get to?
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