PRESS RELEASE: Marketsoft Launches IdentityPulse | Real-Time, Encrypted Identity Verification with Global Reach

SYDNEY, AUSTRALIA - 11 July 2025 - Marketsoft, an Australian data, digital, and governance specialist, today announced the launch of IdentityPulse - a real-time identity verification platform purpose-built for privacy-first verification across Australia and a growing list of international markets.

IdentityPulse enables organisations to perform encrypted identity validation against population-level reference data - without ever exposing or storing personally identifiable information (PII). Built using advanced homomorphic encryption, the service supports field-level matching and returns only confidence scores, an approach designed to protect personal information and support compliance with privacy laws around the world.

Unlike traditional identity solutions, IdentityPulse is designed for flexibility, speed, and cross-border regulatory confidence. It is already live in multiple countries, with additional markets being released rapidly in accordance with client demand and global rollout strategy.

“IdentityPulse represents a step-change in how organisations verify identity,” said Daniel Cummins, CEO of Marketsoft. “We’ve built a platform that combines population-scale data, encryption-led architecture, and regional compliance into one real-time, scalable solution.”

Key capabilities

• Global Data Scale: Population-level coverage across a growing number of live markets.
• Real-Time Results: Sub-second API response times with transparent confidence scoring.
• Privacy by Design: No PII is returned; data remains encrypted throughout the verification process.
• Compliance-Ready Infrastructure: Localised hosting and adherence to regional privacy regulations.
• Flexible Commercial Terms: No lock-in contracts or minimum volume commitments.

IdentityPulse is built for organisations across technology, compliance, and data-driven industries seeking to strengthen fraud prevention, onboarding, and eKYC workflows.

The platform is now accepting registrations for demo and production access. Register at access.identitypulse.ai.

IdentityPulse is part of Marketsoft’s broader data innovation portfolio, which also includes SalesIQ, for sales and marketing intelligence.

About Marketsoft

In business since 1988, Marketsoft is an Australian data, digital, and governance specialist, helping organisations transform customer insights into sustainable growth. Trusted by global brands and many of Australia’s leading not-for-profits, Marketsoft is committed to delivering practical, secure, and human-led solutions for every data challenge.