How we help
The infrastructure layer that connects what’s disconnected. Data engineering, integration, migration, identity resolution, and platform architecture. We build the pipes that give you a single, trusted view of your customers, members, and operations.
Sound familiar?
Where you are now
Our approach
Most work moves through three stages. You can start with whichever one you need.
Get the foundations right. Understand where you are, where you’re going and what needs to change.
Bring data, technology, people and processes together to turn plans into meaningful change.
Build stronger, more connected and capable organisations, ready for whatever comes next.
Products and packaged services
Packaged service · For businesses
Managed audience intelligence for business-to-business events.
Packaged service · For businesses
A diagnostic of your revenue system, with a prioritised roadmap.
Packaged service · For businesses
A pipeline expansion engine for business-to-business sales.
Packaged service · For not-for-profits
An assessment of your not-for-profit’s data, with a report on what to fix.
Client stories
An Australian home builder
Started as reporting support, expanded into full data strategy and identity resolution across six disconnected systems.
A global software company
Started as pipeline data, became a five-year engagement building and maintaining enterprise-grade pipeline infrastructure.
B2B events and exhibitions
What was in the way
Event management and engagement challenges across B2B events.
What we did together
Data solutions that helped transform the event experience.
“The team’s attitude sets them apart from others I’ve worked with. The positive, can-do mindset that is driven to solve problems has propelled our business objectives beyond expectations. I highly recommend you work with Daniel and his team.”
Community services
What was in the way
Data integrity issues in the CRM were limiting donor communication.
What we did together
Better data integrity and deduplication, with ongoing support for donor management.
“They are helpful and efficient and they answer all my questions, no matter how basic.”
Hospital foundation fundraising
What was in the way
The CRM couldn’t produce a single, unified record for each donor, the “golden record”.
What we did together
Donor records were consolidated, cleansed and imported into Salesforce.
What changed
Donor records became consolidated, accurate, and complete, unveiling the golden record.
“The Marketsoft team went above and beyond on all deliverables … The outcome for us is that we now have well-defined data and a CRM that will guide our business operations and be a reliable central source of truth.”
Government
What was in the way
Immediate concerns with its data and systems.
What we did together
A data migration to Microsoft Dynamics.
Medical research
What was in the way
Moving from restricted funding to a shared purpose across the organisation.
What we did together
Connecting purpose, people and data to build stronger donor trust and long-term fundraising sustainability.
What changed
Within 12 to 18 months, donors began shifting from restricted gifts to blended and untied support.
In their words
“Sometimes great things can come out of the most unexpected situations, and for us, meeting Marketsoft was one of them. Not only did they provide a solution for a years-long data issue we were struggling with, but they also developed an approach for an opportunity we didn’t even know we had.”
“We have found Marketsoft filtering processes gives our charity clients an especially good outcome with Direct Mail data, and we find the consistency of data quality offered promotes client satisfaction and longevity.”
“Working with Marketsoft has been a great experience. Recent changes to the return file template have also really helped.”
“It has been really a great experience working with you guys. I want to thank you for all your assistance and also for the way you guys always address concerns/questions we’ve had in relation to our operation which actually made the work easier for us…”
Insights
White paper
Why a single customer view is critical for growth and measurement, and how it builds personalisation and loyalty.
White paper
Why your AI is only ever as good as the supporter data underneath it, and how NFPs can embrace AI responsibly.
White paper
When your systems and reporting no longer reflect how your organisation operates, it’s time to reassess the foundations.
Start here
Complimentary session
A free 30-minute conversation about where you are, what’s in the way and where to start, whatever the problem.
Find out more : Discovery sessionWho leads this work
You won’t get passed between departments. You work directly with the people who understand the detail.
Or call +61 2 9432 7400
Head of Delivery
Senior Data Analyst
Senior Technical Analyst
We’d like to use analytics cookies to understand how our website is used, so we can improve it. They’re only set if you accept. See our Cookie Policy.
