Our Purpose Is To Help Businesses Leverage Their Number One Asset: Their Customer Data
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Creating enduring
customer relationshipsFor too long has short-term thinking dictated marketing
strategy; our mission is to apply a long-term approach
focused on protecting the customer and extending
the life - and value - of each relationship.
JourneysRFMCommunication -
Customer Data Platform:
Data Where It's ValuableConnected customer data, where you need it.
Our platform is built for marketers, to do stuff marketers
need to do, in the systems they've already invested in.
CustomersBehavioursSegments
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Disparate Sources,
Unified Customer ProfileMarketers face the challenge of increasing volumes
of fragmented data; both useful and otherwise. Our
platform conforms these into profiles and actionable
audiences useful in the real world.
B2BB2CDigital
Data Management
The underpinning layer of our capability stack. Data management services, frameworks, and skillsets required to produce and maintain conformed quality data in a governed environment.
Data Science
Consuming quality data, our data science layer applies modern machine learning and AI capability to produce insights and triggers directly tied to business outcomes.
Marketing Automation
Our execution layer, supported by quality data and informed by machine learning. Orchestration of personalised real-time customer communications that make sense in the real world.
Make Your Customer Data Work
All our services are designed with one thing in mind - to ensure great customer relationships are grown through equally great use of data.
Manage and maintain a conformed view of your customers
Generate insights and intelligence through machine learning and AI
Execute effective marketing through orchestrated automation
Proudly Supporting
Full Service: Data, Technology, and Strategy
Experts In Extracting And Leveraging The Power Of Customer Data
Get started by letting us baseline your data against industry benchmarks and recommend the most effective route forward.
Transformation of complex data into singular visualisations for decision-making and persistent dashboard reporting.
Append of a range of additional attributes and firmographics to improve overall data quality, across both B2C and B2B data types.
Unsubscribe management, evolved. Customer motivation and communication preference collection and management.
A range of bespoke analytics services using our data science tech stack, clever people, and rapid delivery methodologies.
Mapping and understanding ion your customer journey using real data points and a robust framework of execution.
Great service and project was completed on-time and on-brief. Thank you!
Daniel was extremely friendly and helpful, and knew exactly what we needed!
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Our products
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