MARKETSOFT SERVICES EST. 1988

HELPING BUSINESSES UNLOCK THEIR NUMBER ONE ASSET: THEIR CUSTOMER-FIRST DATA

MARKETSOFT’S UNIQUE VALUE IN THE MARKETING WORLD

DATA

TECHNOLOGY

STRATEGY

We help businesses make the most of their data assets, and execute on it through effective (and practical!) marketing. We've been doing it in the Asia Pacific market since 1988 and reckon we've learnt a little bit about data-driven marketing along the way.

CREATING ENDURING CUSTOMER RELATIONSHIPS

For too-long has short term thinking dictating marketing strategy; our mission is to apply a long-term approach focused on protecting the customer and extending the life – and value – of each relationship.

Customer data platform (cdp); where data is valuable

Connected customer data, when you need it.  Our platform is built for Marketers, to do the stuff marketers need to do, in the systems they’ve already invested in.

disparate sources, unified customer profile

Marketers face the challenge of increasing volumes of fragmented data; both useful and otherwise. Our platform conforms these into profiles and actionable audiences useful in the real world.

MAKE YOUR CUSTOMER DATA WORK

All of our services are designed with one thing in mind – to ensure great customer relationships are grown through equally great use of data. The Marketsoft Services Team can help you to manage and maintain a conformed view of your customers; generating insights and intelligence through machine learning and AI. We execute effective marketing through orchestrated automation.

DATA MANAGEMENT

The underpinning layer of our capability stack. Data management services, frameworks, and skillsets required to produce and maintain conformed quality data in a governed environment.

DATA SCIENCE

We use data science and visualisation to make attribution a clear, accessible, and accurate mechanism driving continual improvement.

MARKETING AUTOMATION

Our marketing automation framework is underpinned by effective customer data management, machine learning, and a data-driven understanding of the customer journey.

CONTACT US

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We’d love the chance to talk to you and show you why people-driven marketing technology is so special.