Our Purpose Is To Help Businesses Leverage Their Number One Asset: Their Customer Data
For too long has short-term thinking dictated marketing strategy; our mission is to apply a long-term approach focused on protecting the customer and extending the life - and value - of each relationship.
Customer Data Platform: Data Where It's Valuable
Connected customer data, where you need it. Our platform is built for marketers, to do stuff marketers need to do, in the systems they've already invested in.
Disparate Sources, Unified Customer Profile
Marketers face the challenge of increasing volumes
of fragmented data; both useful and otherwise. Our
platform conforms these into profiles and actionable
audiences useful in the real world.
The underpinning layer of our capability stack. Data management services, frameworks, and skillsets required to produce and maintain conformed quality data in a governed environment.
Consuming quality data, our data science layer applies modern machine learning and AI capability to produce insights and triggers directly tied to business outcomes.
Our execution layer, supported by quality data and informed by machine learning. Orchestration of personalised real-time customer communications that make sense in the real world.
Make Your Customer Data Work
All our services are designed with one thing in mind - to ensure great customer relationships are grown through equally great use of data.
Manage and maintain a conformed view of your customers
Generate insights and intelligence through machine learning and AI
Execute effective marketing through orchestrated automation
Great service and project was completed on-time and on-brief. Thank you!
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Rocket Science Strategic Services
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Prompt response times and service.
Working with Marketsoft has been a great experience.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Very responsive and always helpful.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.