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Leveraging Marketsoft’s Expertise: Use Data Analytics to Skyrocket Sales

Jan 12, 2024 | Brand development, Business advice, Customer Relationships, Data, Data Management, Digital Marketing, Online marketing

At Marketsoft, we understand the paramount importance of data analytics in today's business landscape. With our years of expertise in data analytics, we've honed our skills to help businesses of all...

Predictive Analytics and its Role in Marketing

Jan 8, 2024 | Brand development, CRM, Customer Relationships, customer-first data, Data, Data Management, Digital Marketing

With the advent of technology and the proliferation of data, businesses today have access to a wealth of information that can be harnessed to gain a competitive edge. One powerful tool that has...

Why Data-Driven Decision Making Matters

Dec 23, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Management, Digital Marketing

In the dynamic world of B2B (business-to-business) commerce, staying ahead of the competition requires a strategic edge. For nearly four decades, Marketsoft has been at the forefront of the data...

Harnessing the Power of Data: A Game-Changer for NFPs!

Nov 6, 2023 | Data, donor-first data, Fundraising, NFP, Not-for-profit

At Marketsoft, we understand the power of data in transforming organisations' operations. As we all know, not-for-profits (NFPs) play a vital role in addressing various social issues, and optimising...

Using Data to Create a Better B2B Customer Experience

Oct 24, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing

In today's highly competitive business-to-business (B2B) landscape, creating an exceptional customer experience is not just a nice-to-have—it's a must-have. But achieving this can be a challenging...

The Power of Data-Driven CRM for Not-for-Profit Success

Oct 18, 2023 | CRM, Customer Relationships, Data, Data Management, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit

In today's fast-changing charitable world, making a significant impact depends on how well you understand and connect with your supporters and beneficiaries. Say hello to the age of data-driven...

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