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Products and packaged services

What we’ve built from the work.

Some problems come up again and again. For some we’ve built our own technology, and for others we’ve packaged the way we solve them. Each one links to the areas of work it belongs to.

Products

Our own technology and data, built and run by Marketsoft.

IdentityPulse

For businesses

Enterprise identity resolution and matching.

IdentityPulse recognises the same person or organisation across your systems and data sources, using both exact and probabilistic matching, at enterprise scale.

Part of:

SMSF IQ

For businesses

Find and reach Australia’s SMSF investors, compliantly.

SMSF investors are a high-value audience, but they’re hard to reach. The SMSF register isn’t built for marketing, it doesn’t link to real people, and most targeting is either too broad or carries compliance risk. SMSF IQ connects SMSF data with compliant marketing audiences, so financial services organisations can find and engage SMSF investors across several channels.

  • Reach a high-value audience
  • Sharper targeting and better campaign performance
  • Marketing you can run with confidence, from a compliance point of view

Part of:

CharityPulse

For not-for-profits

Predictive donor modelling for not-for-profits.

CharityPulse uses machine learning to predict which supporters and prospects are most likely to give, so appeals reach the right people.

Part of:

Packaged services

Our tested ways of solving problems we see again and again, delivered by our team.

CustomerIQ

For businesses

A diagnostic of your revenue system, with a prioritised roadmap.

CustomerIQ shows where data, processes, technology and governance are holding back revenue, then sets out what to fix first in a roadmap your leadership team can act on.

Part of:

SalesIQ

For businesses

A pipeline expansion engine for business-to-business sales.

SalesIQ defines your ideal customer profile, builds the universe of accounts that match it, adds the right contacts, loads them into your CRM or marketing platform and keeps them up to date.

Part of:

EventsIQ

For businesses

Managed audience intelligence for business-to-business events.

EventsIQ grows and cleans your event database, connects registration to your other systems, and gives you reporting you can trust on who is coming.

Part of:

MoverIQ

For businesses

Reach households that have recently moved.

MoverIQ shows which households in your chosen areas have recently moved, with demographic and property details, so your campaigns can reach them while they’re settling in.

Part of:

Data Health Check

For not-for-profits

An assessment of your not-for-profit’s data, with a report on what to fix.

The Data Health Check looks at the state of your supporter data and gives you a clear report on the gaps, the risks and the fixes that will make the biggest difference.

Part of:

What’s on your roadmap that your team can’t get to?

No pressure. No obligation. Just a practical conversation.

Talk to us

Or call +61 2 9432 7400