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For businesses

Your next customers may already be in your data.

We help commercial organisations, from mid-market to global enterprise, trust their customer data, connect their systems, grow their pipeline and use AI and digital well, with the governance to do it safely.

Trusted by organisations across Australia and globally

  • Environment Victoria
  • 3M
  • Third Party Capital
  • Brady
  • The Royal Hospital for Women Foundation
  • Carnival
  • Amplifon
  • NSW Government
  • Guide Dogs
  • Guild Insurance
  • BuzzSaw Media
  • Salvos Funerals
  • Vision Australia
  • Starlight Children’s Foundation
  • IFAW
  • The Bradford Exchange
  • ANZ
  • Healthcare Insurance
  • Prime Creative Media
  • Virgin Australia
  • Velocity Frequent Flyer
  • Waverley Council
  • AMP
  • Jurlique
  • Princess Cruises
  • The Wine People
  • Expertise Events
A team in a meeting room, one person presenting results on a wall screen while the others listen and respond from the table.

How we help

From clean data to a pipeline you can see.

Most work moves through three stages. You can start with whichever one you need.

  1. Prepare

    Get the foundations right. Understand where you are, where you’re going and what needs to change.

    • Audit your digital footprint to find channel and platform gaps
    • Define your ideal customer profile and the accounts that match it
    • Review the quality of your customer and prospect data
  2. Transform

    Bring data, technology, people and processes together to turn plans into meaningful change.

    • Unify fragmented systems for a single customer view
    • Build clean, enriched prospect and customer data
    • Create sales-ready pipelines with SalesIQ
  3. Succeed

    Build stronger, more connected and capable organisations, ready for whatever comes next.

    • Govern data and AI use across platforms and teams
    • Track and personalise customer journeys across channels
    • Keep your use of customer data in line with changing privacy laws

Products and packaged services

Built for businesses.

A hand annotating a printed customer journey map on a desk, beside a laptop and a cup of coffee.
  • Product

    IdentityPulse

    Enterprise identity resolution and matching.

  • Product

    SMSF IQ

    Find and reach Australia’s SMSF investors, compliantly.

  • Packaged service

    CustomerIQ

    A diagnostic of your revenue system, with a prioritised roadmap.

  • Packaged service

    SalesIQ

    A pipeline expansion engine for business-to-business sales.

  • Packaged service

    EventsIQ

    Managed audience intelligence for business-to-business events.

  • Packaged service

    MoverIQ

    Reach households that have recently moved.

Client stories

Real work, for organisations like yours.

Cover of the Marketsoft customer success story on Comexposium: Marketsoft’s impact on B2B events

Comexposium

B2B events and exhibitions

What was in the way

Event management and engagement challenges across B2B events.

What we did together

Data solutions that helped transform the event experience.

“The team’s attitude sets them apart from others I’ve worked with. The positive, can-do mindset that is driven to solve problems has propelled our business objectives beyond expectations. I highly recommend you work with Daniel and his team.”

Mei-Chin Tan, Head of Marketing Communications

In their words

What our clients say.

  • “Sometimes great things can come out of the most unexpected situations, and for us, meeting Marketsoft was one of them. Not only did they provide a solution for a years-long data issue we were struggling with, but they also developed an approach for an opportunity we didn’t even know we had.”

    Craig Hockley Head of Marketing, Guild Insurance
  • “Marketsoft has made an indelible imprint on my business. It has given me insights into my business that I previously wasn’t aware of - both good and bad. It has offered up solutions and helped to implement them in quick time. These are people I trust.”

    Michael Schreck Owner / Director, Third Party Capital
  • “We have worked closely with the Marketsoft team for many years. We find their service to be extremely professional, of a high integrity, and solutions orientated. … We have seen much improved results by working with Marketsoft and highly recommend their services.”

    Wendy Syme Operations Manager, BuzzSaw Media
  • “Excellent customer service, diligent work. Experience has been great, happy with virtual meetings and occasional in person to present bigger projects. Thanks team!”

    Regan Bembridge National Marketing Manager, Simonds
  • “It has been really a great experience working with you guys. I want to thank you for all your assistance and also for the way you guys always address concerns/questions we’ve had in relation to our operation which actually made the work easier for us…”

    Mauricio Serna Data Science - IT&T Projects, 3M
  • “Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.”

    Andrew Dean Kessler Group

Our people

The people you’d work with.

You won’t get passed between departments. You work directly with the people who understand the detail.

Leadership

Delivery

Data and technology

Insights

Practical thinking for businesses.

Start here

Start with a conversation.

What’s on your roadmap that your team can’t get to?

No pressure. No obligation. Just a practical conversation.