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Marketsoft Digital

The execution layer that connects your strategy to customer experience. MarTech implementation, campaign architecture, channel optimisation, and digital transformation. We build, connect, and optimise the systems that drive your revenue and engagement.

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Sound familiar?

  • Our digital spend isn’t paying off.
A marketing team in a meeting room reviewing a campaign, one holding up a printed ad beside the results on a wall screen, more creative spread across the table.

Where you are now

Your digital channels should earn their keep.

What you probably already have

  • A website, social channels and email lists
  • Campaigns that run every month or every season
  • Customer and supporter data that could make them sharper
  • Analytics tools that are set up, more or less

What gets in the way

  • No clear line between digital spend and results
  • Campaigns that don’t use what you know about your customers
  • Several agencies and tools, and nobody joining them up
  • A digital footprint that has grown without a plan

Our approach

Get the foundations right, make the change, then keep improving.

Most work moves through three stages. You can start with whichever one you need.

  1. Prepare

    Get the foundations right. Understand where you are, where you’re going and what needs to change.

    • Digital strategy
    • Digital footprint audits
    • A measurement plan that defines what success looks like

  2. Transform

    Bring data, technology, people and processes together to turn plans into meaningful change.

    • Marketing automation and MarTech set-up
    • Integrated campaigns, run with trusted partners
    • Acquisition and reactivation campaigns, including for donors
    • Online marketing that uses your customer data

  3. Succeed

    Build stronger, more connected and capable organisations, ready for whatever comes next.

    • Measurement and reporting tied to results
    • Ongoing campaign improvement
    • Regular reviews as channels change

Products and packaged services

Built for this kind of work.

All products and packaged services

In their words

What our clients say.

  • “We have worked closely with the Marketsoft team for many years. We find their service to be extremely professional, of a high integrity, and solutions orientated. … We have seen much improved results by working with Marketsoft and highly recommend their services.”

    Wendy Syme Operations Manager, BuzzSaw Media

Start here

Start with a conversation.

Who leads this work

Talk to Alison Feuerstein.

You won’t get passed between departments. You work directly with the people who understand the detail.