The foundation that makes everything else trustworthy. Data quality, compliance, privacy, regulatory readiness, and stewardship. We ensure the data your organisation runs on is accurate, secure, and fit for purpose.
The CRM couldn’t produce a single, unified record for each donor, the “golden record”.
What we did together
Donor records were consolidated, cleansed and imported into Salesforce.
What changed
Donor records became consolidated, accurate, and complete, unveiling the golden record.
“The Marketsoft team went above and beyond on all deliverables … The outcome for us is that we now have well-defined data and a CRM that will guide our business operations and be a reliable central source of truth.”
Alyce Simmonds, Marketing and Communications Executive
“Marketsoft’s partnership delivered best-in-class data management, quality, privacy, and insight - turning a baseline campaign into a launchpad for scalable growth. We now have the foundation and the roadmap to support the Baker Institute’s long-term vision.”
Charlotte ValentiniAcquisition Lead, Baker Heart & Diabetes Institute
“We have found Marketsoft filtering processes gives our charity clients an especially good outcome with Direct Mail data, and we find the consistency of data quality offered promotes client satisfaction and longevity.”
This white paper explores why information security is no longer just a technical concern. It is a governance priority for boards and leadership teams, and outlines how ISO 27001 provides a practical framework to strengthen and protect it.