Customer story
Jewish House: a thrilling journey of triumph and transformation
Learn how our team transformed the data integrity of Jewish House for more effective donor communication.
Customer story
The Royal Hospital for Women Foundation: unveiling the coveted CRM ‘golden record’
How Marketsoft turned The Royal Hospital for Women Foundation’s CRM into a powerful tool for donor insight.
What was in the way
The CRM couldn’t produce a single, unified record for each donor, the “golden record”.
What we did together
Donor records were consolidated, cleansed and imported into Salesforce.
What changed
Donor records became consolidated, accurate, and complete, unveiling the golden record.
Highlights
- Golden record quest
- Collaborative dedication
- CRM transformation
“The Marketsoft team went above and beyond on all deliverables … The outcome for us is that we now have well-defined data and a CRM that will guide our business operations and be a reliable central source of truth.”
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