For not-for-profits
Protect supporter trust. Enable sustainable growth. We help charities, foundations and purpose-driven organisations look after their supporter data, find and keep more supporters, and stay on the right side of privacy and governance.
Sound familiar?
Pick the one that sounds most like you. Each one leads to how we help with it.
How we help
Most work moves through three stages. You can start with whichever one you need.
Get the foundations right. Understand where you are, where you’re going and what needs to change.
Bring data, technology, people and processes together to turn plans into meaningful change.
Build stronger, more connected and capable organisations, ready for whatever comes next.
Products and packaged services
Packaged service
An assessment of your not-for-profit’s data, with a report on what to fix.
Client stories
Community services
What was in the way
Data integrity issues in the CRM were limiting donor communication.
What we did together
Better data integrity and deduplication, with ongoing support for donor management.
“They are helpful and efficient and they answer all my questions, no matter how basic.”
Hospital foundation fundraising
What was in the way
The CRM couldn’t produce a single, unified record for each donor, the “golden record”.
What we did together
Donor records were consolidated, cleansed and imported into Salesforce.
What changed
Donor records became consolidated, accurate, and complete, unveiling the golden record.
“The Marketsoft team went above and beyond on all deliverables … The outcome for us is that we now have well-defined data and a CRM that will guide our business operations and be a reliable central source of truth.”
Not-for-profit fundraising
What was in the way
Getting tax appeal data delivered in time, and lifting response rates.
What we did together
CharityPulse, using AI and machine learning for targeted engagement and list rental services.
Medical research
What was in the way
Moving from restricted funding to a shared purpose across the organisation.
What we did together
Connecting purpose, people and data to build stronger donor trust and long-term fundraising sustainability.
What changed
Within 12 to 18 months, donors began shifting from restricted gifts to blended and untied support.
In their words
“The response from the reactivated donors you supplied has been encouraging so far. Plus we received a $3k donation today (the average cost of a home in Asia Pac where we work) from a donor whose address was updated. So it has more than paid for itself.”
“We have found Marketsoft filtering processes gives our charity clients an especially good outcome with Direct Mail data, and we find the consistency of data quality offered promotes client satisfaction and longevity.”
“The team at Marketsoft have added real value to our enterprise. Agile, hardworking, and solutions focused. Smart but relatable. Most worthy of high praise. They have my respect.”
“Positive experience, responsive to questions and requests, good results off the back of your data.”
“The process was really clear, easy and straightforward. Your help was really timely as well.”
“Excellent service and clear reports.”
Our people
You won’t get passed between departments. You work directly with the people who understand the detail.
Managing Director
Chief Executive Officer
Chief Marketing Officer
Head of Delivery
Program Manager
Insights
Brochure
The challenges we help with, our seven capability pillars, why organisations partner with us and how to start a conversation, in five pages.
Guide
A practical guide to help Australian not-for-profits adopt AI responsibly and protect donor and client data.
Checklist
A simple internal checklist to help charities identify data issues that may be limiting fundraising and reporting.
White paper
Why your AI is only ever as good as the supporter data underneath it, and how NFPs can embrace AI responsibly.
Case study
How our not-for-profit client* navigated cybersecurity and data breach concerns to emerge stronger and more resilient.
White paper
This white paper explores why information security is no longer just a technical concern. It is a governance priority for boards and leadership teams, and outlines how ISO 27001 provides a practical framework to strengthen and protect it.
White paper
When your systems and reporting no longer reflect how your organisation operates, it’s time to reassess the foundations.
White paper
Explore how data-driven approaches can transform your fundraising campaigns.
Guide
A Practical Guide for Planning and Budgeting Your Next Donor Acquisition Strategy
Book
Building Trust and Protecting Your Data. By Michael Mocatta and Richard Harris.
Start here
Complimentary session
A free 30-minute conversation about where you are, what’s in the way and where to start, whatever the problem.
Find out more : Discovery sessionNo pressure. No obligation. Just a practical conversation.
Or call +61 2 9432 7400
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