How we help
Find the help your team needs.
Marketsoft fills the capacity gap - bringing the specialist capability that’s too hard to recruit for and too urgent to wait.
Trusted by organisations across Australia and globally
Find help by challenge
What’s getting in the way?
Pick the one that sounds most like you. Each one leads to how we help with it.
- We know something needs to change, but we’re not sure what. : Marketsoft Advisory
- Our systems don’t talk to each other. : Marketsoft Data
- We need more of the right customers or supporters. : Marketsoft Research
- We have data but not the insight. : Marketsoft Research
- We’re not sure what AI means for us. : Marketsoft AI
- Our digital spend isn’t paying off. : Marketsoft Digital
- We don’t trust our customer or supporter data. : Marketsoft Governance
- We need to get on top of privacy and risk. : Marketsoft Governance
- New systems aren’t sticking with our teams. : Marketsoft Change
How we do it
Seven capability pillars, each available as an extension of your team:
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Marketsoft Advisory
We help your leadership team see what’s possible and build the plan to get there. Strategic consulting, opportunity assessment, transformation roadmaps, and executive facilitation.
Products and packaged services: CustomerIQ
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Marketsoft Data
The infrastructure layer that connects what’s disconnected. Data engineering, integration, migration, identity resolution, and platform architecture.
Products and packaged services: IdentityPulse, CustomerIQ, SalesIQ, EventsIQ, Data Health Check
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Marketsoft Research
The insight layer that turns your data into decisions. Predictive modelling, segmentation, analytics, and market intelligence.
Products and packaged services: SMSF IQ, CharityPulse, SalesIQ, EventsIQ, MoverIQ
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Marketsoft AI
Building the AI capability your roadmap demands but your team can’t resource. AI strategy, agent development, intelligent automation, and machine learning implementation.
Products and packaged services: CharityPulse
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Marketsoft Digital
The execution layer that connects your strategy to customer experience. MarTech implementation, campaign architecture, channel optimisation, and digital transformation.
Products and packaged services: SMSF IQ, MoverIQ
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Marketsoft Governance
The foundation that makes everything else trustworthy. Data quality, compliance, privacy, regulatory readiness, and stewardship.
Products and packaged services: CustomerIQ, EventsIQ, Data Health Check
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Marketsoft Change
The people layer that makes transformation stick. Cross-team alignment, stakeholder engagement, adoption strategy, and operating model design.
How we work with you
Most work moves through three stages.
Get the foundations right, make the change, then keep improving. You can start with whichever stage you need.
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Prepare
Get the foundations right. Understand where you are, where you’re going and what needs to change.
- Data health and quality audits
- Governance and privacy foundations
- Strategy, ideal customer profiles and account universes
- AI readiness
- Opportunity assessments and transformation roadmaps
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Transform
Bring data, technology, people and processes together to turn plans into meaningful change.
- Integration and CRM migration
- Single customer view and identity resolution
- Digital and campaign execution
- Analytics and AI builds
- Stakeholder engagement and adoption, so new systems stick
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Succeed
Build stronger, more connected and capable organisations, ready for whatever comes next.
- Ongoing data management
- Reporting, analytics and predictive modelling
- Regular reviews of progress against the roadmap
- Ongoing support
In their words
What our clients say.
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“Marketsoft’s partnership delivered best-in-class data management, quality, privacy, and insight - turning a baseline campaign into a launchpad for scalable growth. We now have the foundation and the roadmap to support the Baker Institute’s long-term vision.”
Charlotte Valentini Acquisition Lead, Baker Heart & Diabetes Institute -
“Sometimes great things can come out of the most unexpected situations, and for us, meeting Marketsoft was one of them. Not only did they provide a solution for a years-long data issue we were struggling with, but they also developed an approach for an opportunity we didn’t even know we had.”
Craig Hockley Head of Marketing, Guild Insurance -
“We have found Marketsoft filtering processes gives our charity clients an especially good outcome with Direct Mail data, and we find the consistency of data quality offered promotes client satisfaction and longevity.”
Wendy Syme Operations Manager, BuzzSaw Media -
“Marketsoft has made an indelible imprint on my business. It has given me insights into my business that I previously wasn’t aware of - both good and bad. It has offered up solutions and helped to implement them in quick time. These are people I trust.”
Michael Schreck Owner / Director, Third Party Capital
Products and packaged services
Our own products and packaged services.
Built for the problems we see again and again, from identity resolution to donor modelling.
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Packaged service · For businesses
CustomerIQ
A diagnostic of your revenue system, with a prioritised roadmap.
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Packaged service · For businesses
SalesIQ
A pipeline expansion engine for business-to-business sales.
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Packaged service · For businesses
EventsIQ
Managed audience intelligence for business-to-business events.
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Packaged service · For not-for-profits
Data Health Check
An assessment of your not-for-profit’s data, with a report on what to fix.
Start here
Not sure where to start?
Start with a free 30-minute conversation, or with one of our diagnostics.
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Complimentary session
Discovery session
A free 30-minute conversation about where you are, what’s in the way and where to start, whatever the problem.
Find out more : Discovery session -
Diagnostic
CustomerIQ
Find out where data, processes, technology and governance are holding back revenue, and what to fix first.
Find out more : CustomerIQ -
Assessment
Data Health Check
A clear report on the state of your supporter data, and the fixes that will make the biggest difference.
Find out more : Data Health Check
What’s on your roadmap that your team can’t get to?
No pressure. No obligation. Just a practical conversation.
Or call +61 2 9432 7400