Skip to content
Marketsoft home

How we help

Find the help your team needs.

Marketsoft fills the capacity gap - bringing the specialist capability that’s too hard to recruit for and too urgent to wait.

Trusted by organisations across Australia and globally

  • Environment Victoria
  • 3M
  • Third Party Capital
  • Brady
  • The Royal Hospital for Women Foundation
  • Carnival
  • Amplifon
  • NSW Government
  • Guide Dogs
  • Guild Insurance
  • BuzzSaw Media
  • Salvos Funerals
  • Vision Australia
  • Starlight Children’s Foundation
  • IFAW
  • The Bradford Exchange
  • ANZ
  • Healthcare Insurance
  • Prime Creative Media
  • Virgin Australia
  • Velocity Frequent Flyer
  • Waverley Council
  • AMP
  • Jurlique
  • Princess Cruises
  • The Wine People
  • Expertise Events

How we do it

Seven capability pillars, each available as an extension of your team:

How we work with you

Most work moves through three stages.

Get the foundations right, make the change, then keep improving. You can start with whichever stage you need.

Four colleagues around a table in a relaxed office space, one leaning in to point at notes while the others think it through.
Prepare
Two colleagues side by side at a laptop in a small meeting room, one pointing at a chart on the screen while the other thinks it through.
Transform
Three colleagues standing at a wall screen showing a chart, one talking it through while the others listen and take notes.
Succeed
  1. Prepare

    Get the foundations right. Understand where you are, where you’re going and what needs to change.

    • Data health and quality audits
    • Governance and privacy foundations
    • Strategy, ideal customer profiles and account universes
    • AI readiness
    • Opportunity assessments and transformation roadmaps
  2. Transform

    Bring data, technology, people and processes together to turn plans into meaningful change.

    • Integration and CRM migration
    • Single customer view and identity resolution
    • Digital and campaign execution
    • Analytics and AI builds
    • Stakeholder engagement and adoption, so new systems stick
  3. Succeed

    Build stronger, more connected and capable organisations, ready for whatever comes next.

    • Ongoing data management
    • Reporting, analytics and predictive modelling
    • Regular reviews of progress against the roadmap
    • Ongoing support

In their words

What our clients say.

  • “Marketsoft’s partnership delivered best-in-class data management, quality, privacy, and insight - turning a baseline campaign into a launchpad for scalable growth. We now have the foundation and the roadmap to support the Baker Institute’s long-term vision.”

    Charlotte Valentini Acquisition Lead, Baker Heart & Diabetes Institute
  • “Sometimes great things can come out of the most unexpected situations, and for us, meeting Marketsoft was one of them. Not only did they provide a solution for a years-long data issue we were struggling with, but they also developed an approach for an opportunity we didn’t even know we had.”

    Craig Hockley Head of Marketing, Guild Insurance
  • “We have found Marketsoft filtering processes gives our charity clients an especially good outcome with Direct Mail data, and we find the consistency of data quality offered promotes client satisfaction and longevity.”

    Wendy Syme Operations Manager, BuzzSaw Media
  • “Marketsoft has made an indelible imprint on my business. It has given me insights into my business that I previously wasn’t aware of - both good and bad. It has offered up solutions and helped to implement them in quick time. These are people I trust.”

    Michael Schreck Owner / Director, Third Party Capital

Products and packaged services

Our own products and packaged services.

Built for the problems we see again and again, from identity resolution to donor modelling.

Start here

Not sure where to start?

Start with a free 30-minute conversation, or with one of our diagnostics.

What’s on your roadmap that your team can’t get to?

No pressure. No obligation. Just a practical conversation.