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Marketsoft AI

Building the AI capability your roadmap demands but your team can’t resource. AI strategy, agent development, intelligent automation, and machine learning implementation. We bridge the gap between AI ambition and practical delivery.

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Sound familiar?

  • We’re not sure what AI means for us.
Two colleagues at a desk, one pointing at key insights and recommended next steps on a monitor while the other leans in to look.

Where you are now

AI is on the roadmap. Delivering it is another matter.

What you probably already have

  • Interest in AI, and some caution about it
  • Checking and review work your team still does by hand
  • Data that could feed a model or an agent
  • A board or leadership team asking what AI means for you

What gets in the way

  • Uncertainty about what AI can safely do for you
  • Data that isn’t ready for modelling or AI
  • Nobody on the team with the time to build it
  • Pilots that never make it into everyday work

Our approach

Get the foundations right, make the change, then keep improving.

Most work moves through three stages. You can start with whichever one you need.

  1. Prepare

    Get the foundations right. Understand where you are, where you’re going and what needs to change.

    • AI readiness for businesses and not-for-profits, covering your data, governance and team
    • An AI strategy that picks the uses worth doing first
    • Getting the data in shape for AI

  2. Transform

    Bring data, technology, people and processes together to turn plans into meaningful change.

    • AI agents that take on checking and review work, with people making the decisions
    • Intelligent automation of manual processes
    • Machine learning built on data you can trust

  3. Succeed

    Build stronger, more connected and capable organisations, ready for whatever comes next.

    • Monitoring and refreshing models and agents
    • Extending what works to new teams
    • Support as your use of AI grows

Products and packaged services

Built for this kind of work.

All products and packaged services

Client stories

Where we’ve done this before.

  • A global financial services company

    An AI agent that checks a large, fast-changing website against compliance rules and flags what needs review.

Cover of the Marketsoft customer success story Enhancing Tax Appeal Data Delivery and Response Rates with CharityPulse

CharityPulse

Not-for-profit fundraising

What was in the way

Getting tax appeal data delivered in time, and lifting response rates.

What we did together

CharityPulse, using AI and machine learning for targeted engagement and list rental services.

Read the story about CharityPulse

Insights

Practical thinking on this.

Start here

Start with a conversation.

Who leads this work

Talk to Alonso Arrarte.

You won’t get passed between departments. You work directly with the people who understand the detail.