A new CEO. A renewed focus on what’s possible.

Marketsoft is entering an exciting new chapter, with Michael Mocatta appointed Chief Executive Officer, working alongside Dan Cummins, Managing Director, to lead the organisation into its next phase.

For nearly four decades, Marketsoft has partnered with Australian businesses and not-for-profit organisations, helping them unlock the value of their data, strengthen customer relationships and achieve meaningful business outcomes.

As technology evolves and business expectations continue to grow, Marketsoft is building on that experience with a renewed focus on helping organisations turn their ambitions into action.

And it starts by addressing one of the biggest challenges facing businesses today.

Having the internal capacity and specialist expertise to get things done.

Big ambitions. Limited capacity. Sound familiar?

Every business has a to-do list.

The customer data initiative that could improve acquisition and retention. The systems that need connecting. The processes that could be automated. The opportunities to improve efficiency, embrace AI or unlock new revenue streams.

But between managing day-to-day operations and delivering existing priorities, finding the time and resources to tackle these projects can be difficult.

Internal teams are stretched. Specialist skills aren’t always available. And recruiting additional staff to deliver a particular initiative isn’t necessarily practical or financially viable.

The result? Important projects sit on the backburner, valuable opportunities go unexplored and business growth can be constrained by internal capacity.

That’s where Marketsoft comes in.

Think of Marketsoft as an accelerator for your business

Marketsoft works as an extension of your team, providing the specialist expertise, resources and additional capacity needed to turn business priorities into meaningful results.

Whether you’re a B2B or B2C organisation, we help bridge capability gaps, remove roadblocks and accelerate projects without necessarily requiring you to increase permanent headcount.

Your business has the ambition. We help create the capacity to deliver it.

From one-off initiatives to ongoing specialist support, our team helps organisations:

• Unlock greater value from customer data by improving data quality, accuracy and accessibility.
• Accelerate customer acquisition and retention through smarter targeting, segmentation and engagement strategies.
• Connect systems and streamline processes to improve efficiency and reduce operational complexity.
• Turn data into actionable insights that support better decisions and business performance.
• Explore AI and automation opportunities to improve productivity and prepare for what’s next.
• Get important projects moving by providing the expertise and capacity internal teams may not have available.

It’s not about replacing your people or reinventing everything your business already does well.

It’s about complementing your team’s capabilities, making better use of existing investments and helping you achieve more.

Nearly four decades of helping organisations achieve more

Since 1988, Marketsoft has worked alongside organisations across a range of industries, including an Australian home builder, a global financial services company, 3M and leading Australian charities.

Our experience across commercial and not-for-profit sectors has given us a practical understanding of the challenges organisations face when balancing growth ambitions with everyday operational demands.

While every organisation has different priorities, the underlying opportunity is often the same: making better use of the data, technology and resources already available.

This thinking is central to Marketsoft’s positioning:

Unlocking what’s already yours.

Because some of the biggest opportunities for business growth are already sitting within your organisation.

In your customer data. Your existing systems. Your people. Your processes. And the ideas that haven’t yet had the opportunity to become reality.

Sometimes, all that’s missing is the right expertise and additional capacity to bring them together.

A new chapter, with our clients at the centre

As Michael Mocatta steps into the CEO role, Marketsoft remains committed to building on its established foundations while investing in the expertise, partnerships and capabilities that will support its clients into the future.

Working alongside Dan Cummins and the wider Marketsoft team, Michael will focus on strengthening the organisation’s ability to help businesses navigate change, uncover opportunities and accelerate progress towards their goals.

As part of the recent leadership transition, Joel Nicholson has concluded his role as a director of Marketsoft. We thank Joel for his contribution and wish him well for the future.

“For me, this next chapter is about building on what Marketsoft already does well, while finding even more ways to help our clients succeed.

We know businesses have ambitious goals, but they don’t always have the internal capacity or specialist expertise to deliver everything on their agenda.

That’s where we can make a real difference. By working alongside our clients, filling the gaps and helping accelerate the projects and priorities that will have the greatest impact on their business.”

Michael Mocatta, Chief Executive Officer, Marketsoft

What’s sitting on your business’s to-do list?

Whether you’ve got a project that’s been sitting on the backburner, a capability gap to fill or an opportunity you’re keen to explore, we’d love to hear what your business is working towards.

You don’t necessarily need a bigger team to achieve bigger things.

Sometimes, you just need the right expertise and capacity to accelerate what’s possible.

Let’s explore how Marketsoft can help your organisation unlock opportunities, overcome capacity challenges and move your business forward.

Book a chat with Michael

Marketsoft. Unlocking what’s already yours.