Resources
News from Marketsoft, and articles on the problems our clients are working through.
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Marketsoft enters its next chapter with Michael Mocatta as CEO, strengthening its commitment to helping Australian businesses unlock opportunities, overcome capacity challenges and accelerate growth.
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Michael Mocatta has been appointed Chief Executive Officer, bringing operational leadership to Marketsoft’s NFP work.
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Marketsoft launches IdentityPulse, a real-time identity verification platform built for privacy-first verification.
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Australia’s not-for-profit sector is a cornerstone of the nation’s social fabric, and competition within it is growing.
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Privacy Commissioner Carly Kind has warned businesses and NFPs: the current approach to data privacy is about to change.
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At the recent F&P Forum in Sydney, one moment made clear how urgent data protection has become for NFPs.
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Explore how data-driven donor management can empower your cause through insights, communication, fundraising, and more!
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All things data migration, tailored training, integration, change management, customisation, ongoing support!
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A unified customer data platform (CDP) is one of the best tools for enhancing your customers’ experience.
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With Marketsoft, B2B organisations can realise the full potential of data-driven CRM and build sustained growth.
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At Marketsoft, we're dedicated to helping you improve your sales with data analytics.
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Data has become the lifeblood of marketing: every interaction with customers generates valuable data points.
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Why data-driven decision making is crucial for B2B businesses, from customer understanding to competitive advantage.
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Explore the potential of data analysis for NFP success, and how Marketsoft can help your not-for-profit.
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Data is a powerful tool for enhancing the customer experience, but it must be handled responsibly and securely.
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Explore data-driven CRM for not-for-profits: personalised engagement, informed decisions and streamlined operations.
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Explore the key components of a successful CRM migration for not-for-profit organisations.
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How The Royal Hospital for Women Foundation and Marketsoft unveiled the "golden record", and the lessons learned.
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In today's digital age, data has become an invaluable asset for organisations across all sectors.
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Discover how our team at Marketsoft can transform fundraising with data-driven donor personas.
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Discover what Marketsoft can do for your business with customer-first data, and move your strategies ahead.
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A data-driven CRM approach is no longer a luxury; it's a necessity for B2B organisations aiming to excel.
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At Marketsoft, we understand that data quality isn't just a buzzword; it's the backbone of successful fundraising.
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By using data well, you can build meaningful connections, boost engagement and maximise your fundraising impact.
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Data is the foundation of cross-channel marketing. Here are the key ways it drives success, and how Marketsoft can help.
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At Marketsoft, we understand that data accuracy and reliability are paramount for successful marketing campaigns.
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As data specialists since 1988, we understand the significance of donor data and privacy, and the need to protect it.
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Our data-driven approach helps you generate high-quality leads and nurture them throughout the sales funnel.
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One of the most significant shifts in marketing is data-driven strategy.
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Effective data management is no longer a luxury but a necessity for success.
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Michael Mocatta, now our Chief Executive Officer, joins the Customer Data Institute as an Advisory Board Member.
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Market research is vital when setting up a vertical strategy, showing which route is best for revenue.
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Machine learning and AI tools can track customers’ shopping habits to produce customised offerings from retailers.
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Building the perfect data strategy can seem like an impossible task that is as attainable as boiling the ocean.
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The benefits of data quality freedom can never be over-emphasised, and the best way to achieve it is automation.
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Any organisation that wants to succeed must make the audience of one central to its business operations.
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Your business data is only as good as its source, so it's critical to use effective and efficient methods.
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Data audits uncover problems with the quality of your data and help you understand where those problems originate.
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When organisations take the time and effort to get to know their customers, everyone benefits.
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The more details a company can know about its customers, the better the ideal customer profile it can construct.
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A good database marketing strategy involves more than just knowing your target demographic and primary goals.
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A good data set isn't just a list of numbers. It shows people how to use the numbers to make better decisions.
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Finding alternative ways to drive revenue from customer data can open up a niche of untapped resources.
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Every time you engage with a customer you collect more data, and what you do with it determines its value.
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Marketsoft knows too well the importance of understanding customers and having the ability to act on it.
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The change has several important implications to consider, and the Marketsoft team is here to help.
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