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Marketsoft Change

The people layer that makes transformation stick. Cross-team alignment, stakeholder engagement, adoption strategy, and operating model design. Technology changes fast. People don’t. We bridge that gap.

Sound familiar?

  • New systems aren’t sticking with our teams.
In a booth with red ceiling panels, one colleague points to a chart on a laptop while the other listens closely.

Where you are now

New systems only work when people use them.

What you probably already have

  • Teams that each have their own way of working
  • A new system, process or strategy on the way, or just arrived
  • People who know how the organisation really works
  • Leaders who want the change to stick

What gets in the way

  • A new system your team doesn’t trust, or doesn’t use
  • Teams pulling in different directions
  • Change that gets announced, then fades
  • Nobody with the time to bring everyone along

Our approach

Get the foundations right, make the change, then keep improving.

Most work moves through three stages. You can start with whichever one you need.

  1. Prepare

    Get the foundations right. Understand where you are, where you’re going and what needs to change.

    • Mapping who the change affects and what they need
    • Stakeholder engagement across teams
    • An adoption strategy agreed before go-live
  2. Transform

    Bring data, technology, people and processes together to turn plans into meaningful change.

    • Cross-team alignment on shared goals and ways of working
    • Operating model design
    • Handover to your team, with training where it’s needed
  3. Succeed

    Build stronger, more connected and capable organisations, ready for whatever comes next.

    • Checking adoption and fixing what isn’t sticking
    • Ongoing support as teams settle in
    • Regular reviews with the people doing the work

Client stories

Where we’ve done this before.

  • A national charity

    Started as campaign support, expanded into cross-divisional data strategy connecting fundraising, retail, community services, and supporter engagement.

Cover of the Marketsoft case study Operationalising Purpose: connecting purpose, people and data to accelerate sustainable philanthropic growth

A leading Australian medical research organisation

Medical research

What was in the way

Moving from restricted funding to a shared purpose across the organisation.

What we did together

Connecting purpose, people and data to build stronger donor trust and long-term fundraising sustainability.

What changed

Within 12 to 18 months, donors began shifting from restricted gifts to blended and untied support.

In their words

What our clients say.

  • “The pre-service and support offered by Daniel was very professional. Alonso was the technician who worked onsite at Revenue NSW. His work was of a very high standard and was very knowledgeable in respect to RedPoint.”

    Colin Hadland Manager Data Management Analytics, Revenue NSW

Insights

Practical thinking on this.

Start here

Start with a conversation.

Who leads this work

Talk to Niharika Singh.

You won’t get passed between departments. You work directly with the people who understand the detail.