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Marketsoft Research

The insight layer that turns your data into decisions. Predictive modelling, segmentation, analytics, and market intelligence. We find the patterns, opportunities, and risks your team doesn’t have the time or tooling to surface.

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Sound familiar?

  • We need more of the right customers or supporters.
  • We have data but not the insight.
Two colleagues side by side at laptops, one pointing at a spreadsheet while the other checks the same figures on a dashboard.

Where you are now

You have the data. Let’s get answers out of it.

What you probably already have

  • Years of customer, supporter and transaction data
  • Reports and dashboards, some more useful than others
  • Customers or supporters who are a great fit
  • Questions from the board or leadership that need answers

What gets in the way

  • No clear picture of who the ideal customer or supporter is
  • Reports that take too long to build and are out of date when they arrive
  • Different numbers from different systems
  • A pipeline you can’t see clearly, so growth is hard to predict

Our approach

Get the foundations right, make the change, then keep improving.

Most work moves through three stages. You can start with whichever one you need.

  1. Prepare

    Get the foundations right. Understand where you are, where you’re going and what needs to change.

    • Agreeing the questions and the measures that matter
    • Ideal customer and supporter profiles
    • Donor lifecycle reviews

  2. Transform

    Bring data, technology, people and processes together to turn plans into meaningful change.

    • Lists of the organisations that match your ideal customer profile
    • Segmentation and audience data for campaigns
    • Reporting and dashboards
    • Predictive modelling and data science

  3. Succeed

    Build stronger, more connected and capable organisations, ready for whatever comes next.

    • Predictive models that show who is most likely to respond, monitored and refreshed
    • Regular reporting your teams rely on
    • Marketing and fundraising analytics support as your questions change

Products and packaged services

Built for this kind of work.

All products and packaged services

Client stories

Where we’ve done this before.

Cover of the Marketsoft customer success story Enhancing Tax Appeal Data Delivery and Response Rates with CharityPulse

CharityPulse

Not-for-profit fundraising

What was in the way

Getting tax appeal data delivered in time, and lifting response rates.

What we did together

CharityPulse, using AI and machine learning for targeted engagement and list rental services.

Read the story about CharityPulse

In their words

What our clients say.

  • “Marketsoft’s partnership delivered best-in-class data management, quality, privacy, and insight - turning a baseline campaign into a launchpad for scalable growth. We now have the foundation and the roadmap to support the Baker Institute’s long-term vision.”

    Charlotte Valentini Acquisition Lead, Baker Heart & Diabetes Institute

  • “The response from the reactivated donors you supplied has been encouraging so far. Plus we received a $3k donation today (the average cost of a home in Asia Pac where we work) from a donor whose address was updated. So it has more than paid for itself.”

    Daniel Peyton Habitat for Humanity

  • “Positive experience, responsive to questions and requests, good results off the back of your data.”

    Maddalena Rossi Vision Australia

  • “Excellent service and clear reports.”

    Kim Spiro IFAW

Insights

Practical thinking on this.

Start here

Start with a conversation.

Who leads this work

Talk to Michael Mocatta and David Williams.

You won’t get passed between departments. You work directly with the people who understand the detail.