Marketsoft and the Customer Data Institute

We are proud to announce that our very own Michael Mocatta, now our Chief Executive Officer, has been appointed an Advisory Board Member of the Customer Data Institute.

With 30 years of experience in Strategic Solutions Development combined with a double degree in Computer Science & Commerce, Michael Mocatta is a data scientist based in New South Wales. He has extensive experience in the management, design, building and exploitation of data warehouse solutions to deliver significant insight, savings and opportunities in both commercial and government verticals.

“Profit only comes by creating value for your customers and that is where a business must focus.” - Michael Mocatta

About the Customer Data Institute

Now more than ever, customers are demanding greater transparency and care in how their data is treated, used, protected, and secured. For businesses to achieve this level of data excellence it requires that everyone, from delivery staff to CEOs know and implement best practice: including risks, integrity, probity, technology, and security - all critical to compliance.

Customer Data Institute is building a global community laser focused on educating, enabling and empowering all stakeholders to achieve best customer data practices and profitable centricity in today’s challenging compliance environment.

Takeaway

We encourage you to learn more about The Need for a Unified Customer in Michael Mocatta’s white paper, which focuses on:

• the customer
• the danger of not acting
• the personalisation impact for retailers
• where to start?
• the mistakes
• the approach
• the tech; and
• diving deeper