Marketsoft strengthens leadership and reaffirms its commitment to the NFP sector

Marketsoft Services has announced a leadership transition that reinforces the company’s ongoing commitment to supporting Australian not-for-profit organisations as they navigate an increasingly complex landscape of data, technology and AI.

Leadership update

Michael Mocatta has been appointed Chief Executive Officer, bringing extensive experience and operational leadership to Marketsoft’s work with not-for-profit organisations across Australia.

Having played a central role in Marketsoft’s NFP practice, Michael brings deep expertise across the company’s data, digital and technology capabilities, along with a strong understanding of the challenges and opportunities facing the sector.

Dan Cummins continues as Managing Director, overseeing the company’s broader strategy, commercial growth and continued investment in the platforms, partnerships and people that support Marketsoft’s long-term direction.

What our leadership team is saying

Dan Cummins, Managing Director, said:

“Marketsoft has been helping organisations make better decisions with their data since 1988 - but the landscape our clients operate in is changing faster than ever. AI, evolving privacy regulation, and rising expectations from supporters all demand a partner that can help you prepare for what’s next, not just deliver what’s needed today. That’s the role we’re built for, and with Michael leading our NFP practice as CEO, we have the right team in place to deliver on it.”

Michael Mocatta, Chief Executive Officer, said:

“Our not-for-profit clients trust us to be across the things that matter to them - whether that’s the integrity of their data, the effectiveness of their fundraising, or how they’re preparing for new technologies like AI. That trust is something I take personally. I look forward to continuing to work closely with each of our client organisations as we help them navigate the opportunities ahead.”

Our ongoing commitment to clients

Marketsoft’s commitment to its clients and the wider not-for-profit community remains unchanged.

There are no changes to existing client agreements, delivery arrangements or commercial terms. Account teams and service delivery will continue as normal.

As Marketsoft looks ahead, the company remains focused on helping not-for-profits strengthen their data foundations, connect fundraising and supporter engagement, embrace emerging technologies responsibly and build greater capacity to achieve their missions.

Beyond its client partnerships, Marketsoft will continue investing in the capabilities, partnerships and thought leadership that help Australian organisations navigate change with confidence.

Read more about what comes next: A new CEO. A renewed focus on what’s possible.

About Marketsoft

Marketsoft Services is an Australian data, digital, and technology services company that has evolved with change since 1988. We help organisations make smarter decisions through identity resolution, data quality and enhancement, predictive analytics, AI readiness, and compliant marketing solutions. Our not-for-profit practice partners with some of Australia’s most respected charities and community organisations - not just to solve today’s challenges, but to prepare for tomorrow’s.

Media enquiries

Attn: Michael Mocatta
Chief Executive Officer
Marketsoft Services Pty Ltd

hello@marketsoft.com.au
+61 2 9432 7400