Resources
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Explore practical insights, expert perspectives and resources to help your organisation get more from its data, strengthen its digital capabilities and navigate emerging challenges.
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Brochure
The Marketsoft capability brochure
The challenges we help with, our seven capability pillars, why organisations partner with us and how to start a conversation, in five pages.
PDF, 1.2 MB
Guide
The 2026 Pre-Christmas Donor Trust Guide
Practical steps to protect donor data, safeguard Christmas appeals and prepare your organisation for the holiday shutdown.
PDF, 766 KB
Guide
AI for Australian charities, a strategic guide
A practical guide to help Australian not-for-profits adopt AI responsibly and protect donor and client data.
PDF, 745 KB
White paper
The need for a unified customer
Why a single customer view is critical for growth and measurement, and how it builds personalisation and loyalty.
PDF, 510 KB
Checklist
Data Health Checklist for Not-for-Profits
A simple internal checklist to help charities identify data issues that may be limiting fundraising and reporting.
PDF, 5.9 MB
White paper
The AI-Enabled NFP: Part II
Why your AI is only ever as good as the supporter data underneath it, and how NFPs can embrace AI responsibly.
PDF, 325 KB
Case study
Elevating Data Protection for NFPs
How our not-for-profit client* navigated cybersecurity and data breach concerns to emerge stronger and more resilient.
PDF, 3.5 MB
White paper
Protecting Trust: Why ISO 27000 Strengthens Australian Not-for-Profits
This white paper explores why information security is no longer just a technical concern. It is a governance priority for boards and leadership teams, and outlines how ISO 27001 provides a practical framework to strengthen and protect it.
PDF, 353 KB
White paper
The Moment Organisations Begin to Question the System
When your systems and reporting no longer reflect how your organisation operates, it’s time to reassess the foundations.
PDF, 268 KB
White paper
External Dilemmas: Erosion of Trust
Explore how data-driven approaches can transform your fundraising campaigns.
PDF, 4.3 MB
Guide
5 Key Steps to Grow Your Donor Base
A Practical Guide for Planning and Budgeting Your Next Donor Acquisition Strategy
PDF, 7.8 MB
Customer story
Comexposium: how our data solutions revolutionised B2B events
Marketsoft is proud to have partnered with Comexposium to tackle these challenges head-on. Our data solutions have played a pivotal role in transforming Comexposium’s event experience.
PDF, 2.1 MB
Customer story
Jewish House: a thrilling journey of triumph and transformation
Learn how our team transformed the data integrity of Jewish House for more effective donor communication.
PDF, 5.6 MB
Customer story
The Royal Hospital for Women Foundation: unveiling the coveted CRM ‘golden record’
How Marketsoft turned The Royal Hospital for Women Foundation’s CRM into a powerful tool for donor insight.
PDF, 4.1 MB
Case study
Building a stronger data foundation for a leading NSW Government authority
Discover how Marketsoft helped modernise legacy data systems through a migration to Microsoft Dynamics, improving data management and laying the groundwork for future improvements.
PDF, 5.7 MB
Case study
CharityPulse: enhancing tax appeal data delivery and response rates
Elevate your NFP’s digital marketing with CharityPulse, using AI and machine learning for targeted engagement.
PDF, 1.3 MB
Case study
Operationalising Purpose: from restricted funding to shared purpose
How a leading Australian medical research organisation connected purpose, people and data to build stronger donor trust.
PDF, 5.5 MB
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