SYDNEY, AUSTRALIA – 11 July 2025 — Marketsoft, Australia’s leader in data, digital, and governance solutions, today announced the launch of IdentityPulse — a real-time identity verification platform purpose-built for privacy-first verification across Australia and a growing list of international markets.
IdentityPulse enables organisations to perform encrypted identity validation against population-level reference data — without ever exposing or storing personally identifiable information (PII). Built using advanced homomorphic encryption, the service supports field-level matching and returns only confidence scores, ensuring maximum security and full compliance with global privacy frameworks.
Unlike traditional identity solutions, IdentityPulse is designed for flexibility, speed, and cross-border regulatory confidence. It is already live across 21 countries, with additional markets being released rapidly in accordance with client demand and global rollout strategy.
“IdentityPulse represents a step-change in how organisations verify identity,” said Daniel Cummins, CEO of Marketsoft. “We’ve built a platform that combines population-scale data, encryption-led architecture, and regional compliance into one real-time, scalable solution.”
Key Capabilities:
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Global Data Scale: Population-level coverage across 21 live markets — and growing monthly.
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Real-Time Results: Sub-second API response times with transparent confidence scoring.
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Privacy by Design: No PII is returned; data remains encrypted throughout the verification process.
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Compliance-Ready Infrastructure: Localised hosting and adherence to regional privacy regulations.
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Flexible Commercial Terms: No lock-in contracts or minimum volume commitments.
IdentityPulse has already been onboarded by early adopters across technology, compliance, and data-driven industries seeking to strengthen fraud prevention, onboarding, and eKYC workflows.
The platform is now accepting registrations for demo and production access.
👉 Register at: http://access.identitypulse.ai
IdentityPulse is part of Marketsoft’s broader data innovation portfolio, which includes:
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B2BSalesIQ – Sales and marketing intelligence
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DataExtend – Fractional analytics and data resourcing
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Wattletree – Product compliance for financial services
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GLI & BICA – Geo and competitor analytics
About Marketsoft
With over 35 years of experience, Marketsoft is Australia’s data, digital, and governance specialist, helping organisations transform customer insights into sustainable growth. Trusted by global brands like Adobe, American Express, and 3M, as well as many of Australia’s leading not-for-profits, Marketsoft is committed to delivering practical, secure, and human-led solutions for every data challenge.