by Alison Feuerstein | Jan 13, 2024 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing, Online marketing, Privacy
In today’s rapidly evolving B2B landscape, the key to success lies in nurturing and maintaining strong customer relationships. At Marketsoft, we’ve been pioneers in the field of data and customer data platforms (CDPs) since 1988. We understand the critical...
by Alison Feuerstein | Jan 12, 2024 | Brand development, Business advice, Customer Relationships, Data, Data Management, Digital Marketing, Online marketing
At Marketsoft, we understand the paramount importance of data analytics in today’s business landscape. With our years of expertise in data analytics, we’ve honed our skills to help businesses of all sizes supercharge their sales efforts, and we’re...
by Alison Feuerstein | Aug 17, 2023 | Brand development, CRM, Customer Relationships, customer-first data, Data, Data Management, Online marketing
In today’s fast-changing business world, making it big depends on how well you understand and connect with your customers. Say hello to the age of data-driven Customer Relationship Management (CRM), where using data can totally change how you do B2B interactions...
by Alison Feuerstein | Jul 31, 2023 | CRM, Customer Relationshios, customer-first data, Data, Data Management, Digital Marketing, Online marketing
The Role of Data in Cross-Channel Marketing: Unlocking the Power of Marketsoft In today’s fast-paced and digitally driven world, successful marketing strategies hinge on the ability to engage customers across multiple channels. Cross-channel marketing has...
by Alison Feuerstein | Jun 23, 2023 | customer-first data, Online marketing
In today’s fast-paced digital world, where information is abundant and consumer preferences are constantly evolving, businesses need to adapt and leverage every available advantage to stay competitive. One of the most significant game-changers in the realm of...
by Alison Feuerstein | Dec 15, 2022 | Brand development, Business advice, customer-first data, Online marketing
Marketing is much more than making cold calls and having active advertisements. For businesses of all sizes, their strategies can directly impact their immediate and future successes. Therefore, the necessity for an optimal vertical design can change the face of...
