by Todd Fisher | Nov 25, 2022 | Brand development, Business advice, customer-first data, Online marketing
Artificial intelligence (AI) is steadily becoming critical in retail. Retail businesses that have prioritised the management of their customer data at each point of interaction across their organisation, are now perfectly prepared to integrate AI into their...
by Alison Feuerstein | Oct 26, 2022 | Brand development, customer-first data, Online marketing
Businesses today collect plenty of customer data. But how they analyze and use the data determines whether the information will give them the competitive edge they seek. As competition intensifies and customers become pickier, it’s only those businesses that...
by Alison Feuerstein | Sep 6, 2022 | Brand development, customer-first data, Online marketing
When you hear the phrase “data audit,” you might think of a government agency or large corporation. It’s also common for smaller companies to be audited as more industries become more sensitive to their data security. Companies that specialize in...
by Alison Feuerstein | Jul 11, 2022 | customer-first data, Online marketing
Marketing databases are essential in any company’s arsenal. While they provide you with a new level of marketing, they also require your attention. Marketing databases don’t have to be complicated, but they do require planning and effort. You need to know...
by Daniel Cummins | Jun 22, 2022 | customer-first data, Online marketing
The ultimate goal for any organization is to increase profits. Many popular methods achieve this today and are in place throughout many companies. Driving revenue has typically revolved around increasing the number of customers, their purchase size, and obtaining...
