Elephant in the Corner: The Growing Competition in the Australian Not-for Profit Sector

Elephant in the Corner: The Growing Competition in the Australian Not-for Profit Sector

by | Apr 3, 2025 | Data, Data Governance, Data Privacy, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit, Privacy

For a sector built on doing good, Australia’s not-for-profits now face a confronting reality: doing good is getting harder. With more than 60,000 registered charities all vying for limited funding, attention, and impact, the space has become increasingly crowded—and...
Privacy Act Changes: Findings from the F&P Forum and How Your NFP Can Stay Ahead

Privacy Act Changes: Findings from the F&P Forum and How Your NFP Can Stay Ahead

by | Sep 18, 2024 | Data Governance, Data Privacy, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit, Privacy

At the recent F&P Forum in Sydney, where I had the honour of speaking, a powerful moment occurred—one that made clear just how urgent the data protection conversation has become for the not-for-profit (NFP) sector. When we asked the audience how many had...
Leveraging Marketsoft’s Expertise: A Data-Driven Approach to B2B Customer Relationship Management

Leveraging Marketsoft’s Expertise: A Data-Driven Approach to B2B Customer Relationship Management

by | Jan 13, 2024 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing, Online marketing, Privacy

In today’s rapidly evolving B2B landscape, the key to success lies in nurturing and maintaining strong customer relationships. At Marketsoft, we’ve been pioneers in the field of data and customer data platforms (CDPs) since 1988. We understand the critical...
Using Data to Create a Better B2B Customer Experience

Using Data to Create a Better B2B Customer Experience

by | Oct 24, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing

In today’s highly competitive business-to-business (B2B) landscape, creating an exceptional customer experience is not just a nice-to-have—it’s a must-have. But achieving this can be a challenging endeavor. Fortunately, data can be a powerful ally in your...
How to Use Data to Enhance Your Fundraising Strategy

How to Use Data to Enhance Your Fundraising Strategy

by | Sep 19, 2023 | Customer Relationships, customer-first data, Data, Data Governance, Data Privacy, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit, Privacy

Unlock Your Donor-First Data Data has become an invaluable asset for organisations across all sectors. When it comes to fundraising for non-profit organisations, harnessing the power of data can be a game-changer. At Marketsoft, we are data experts in both the...