by Alison Feuerstein | Aug 17, 2023 | Brand development, CRM, Customer Relationships, customer-first data, Data, Data Management, Online marketing
In today’s fast-changing business world, making it big depends on how well you understand and connect with your customers. Say hello to the age of data-driven Customer Relationship Management (CRM), where using data can totally change how you do B2B interactions...
by Hamish Martin | Aug 8, 2023 | Data, Data Management, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit, Privacy
At Marketsoft, we believe that great donor relationships are built on the foundation of great data utilisation. Today, we’re diving into the exciting world of donor targeting, a process that can transform your fundraising efforts and take your organisation to...
by Alison Feuerstein | Jul 31, 2023 | CRM, Customer Relationshios, customer-first data, Data, Data Management, Digital Marketing, Online marketing
The Role of Data in Cross-Channel Marketing: Unlocking the Power of Marketsoft In today’s fast-paced and digitally driven world, successful marketing strategies hinge on the ability to engage customers across multiple channels. Cross-channel marketing has...
by Alison Feuerstein | Jul 26, 2023 | Business advice, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing
In the ever-evolving world of marketing, data has become the backbone of success. As companies gather an unprecedented amount of customer information, harnessing the power of this data has become essential. However, with great data comes great responsibility. This is...
