by Alison Feuerstein | Oct 24, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing
In today’s highly competitive business-to-business (B2B) landscape, creating an exceptional customer experience is not just a nice-to-have—it’s a must-have. But achieving this can be a challenging endeavor. Fortunately, data can be a powerful ally in your...
by Alison Feuerstein | Oct 18, 2023 | CRM, Customer Relationships, Data, Data Management, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit
In today’s fast-changing charitable world, making a significant impact depends on how well you understand and connect with your supporters and beneficiaries. Say hello to the age of data-driven customer relationship management (CRM), where using data can...
by Alison Feuerstein | Oct 12, 2023 | CRM, Customer Relationships, customer-first data, Data, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit, Privacy
At Marketsoft, we understand that not-for-profit (NFP) organisations play a critical role in society. Your mission-driven efforts depend on efficient operations, effective donor management, and seamless communication. One significant aspect of achieving these goals is...
by Alison Feuerstein | Oct 10, 2023 | CRM, customer-first data, Data, Data Management, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit, Privacy, Uncategorized
In the realm of women’s healthcare and philanthropy, The Royal Hospital for Women Foundation played a pivotal role in improving the lifelong well-being of women and newborns. Their journey took a significant turn when they partnered with Marketsoft to address a...
by Alison Feuerstein | Sep 11, 2023 | CRM, Data, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit
At Marketsoft, we know the importance of truly knowing your donors. In the world of nonprofit fundraising, understanding your donors is crucial to success. Donor personas are fictional representations of your ideal donors, and they play a vital role in crafting...
by Alison Feuerstein | Aug 30, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Management
One of the strongest sources of data lies in understanding your customers deeply and tailoring your strategies accordingly. Welcome to the era of customer-first data, where harnessing the power of information can transform your business strategy and propel you ahead...
