by Alison Feuerstein | Oct 10, 2023 | CRM, customer-first data, Data, Data Management, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit, Privacy, Uncategorized
In the realm of women’s healthcare and philanthropy, The Royal Hospital for Women Foundation played a pivotal role in improving the lifelong well-being of women and newborns. Their journey took a significant turn when they partnered with Marketsoft to address a...
by Alison Feuerstein | Sep 19, 2023 | Customer Relationships, customer-first data, Data, Data Governance, Data Privacy, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit, Privacy
Unlock Your Donor-First Data Data has become an invaluable asset for organisations across all sectors. When it comes to fundraising for non-profit organisations, harnessing the power of data can be a game-changer. At Marketsoft, we are data experts in both the...
by Alison Feuerstein | Sep 11, 2023 | CRM, Data, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit
At Marketsoft, we know the importance of truly knowing your donors. In the world of nonprofit fundraising, understanding your donors is crucial to success. Donor personas are fictional representations of your ideal donors, and they play a vital role in crafting...
by Alison Feuerstein | Aug 14, 2023 | Data, Data Governance, Data Privacy, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit, Privacy
In today’s data-driven world, businesses and not-for-profit organisations alike are realising the profound impact that accurate and high-quality data can have on their operations. For Marketsoft, as data experts serving both not-for-profit and commercial...
by Hamish Martin | Aug 8, 2023 | Data, Data Management, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit, Privacy
At Marketsoft, we believe that great donor relationships are built on the foundation of great data utilisation. Today, we’re diving into the exciting world of donor targeting, a process that can transform your fundraising efforts and take your organisation to...
by Hamish Martin | Jul 11, 2023 | Data, Digital Marketing, Donor Care, Donor protection, Fundraising, NFP, Not-for-profit, Privacy
A Message from Marketsoft, Experts in Donor Protection: It’s no secret that data is a valuable asset for not-for-profit organisations. As leaders in Data Science for over 30 years, we understand the significance of donor data and the need to protect it. We...
