by Joel Nicholson | Sep 18, 2024 | Data Governance, Data Privacy, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit, Privacy
At the recent F&P Forum in Sydney, where I had the honour of speaking, a powerful moment occurred—one that made clear just how urgent the data protection conversation has become for the not-for-profit (NFP) sector. When we asked the audience how many had...
by Alison Feuerstein | Jul 5, 2024 | Data, Digital Marketing, Donor Care, donor-first data, Fundraising, Not-for-profit
In today’s fast-paced and digitally connected world, not-for-profit (NFP) organisations face numerous challenges in maintaining and growing their donor relationships. Donors expect transparency, personalised interactions, and tangible results from their...
by Alison Feuerstein | Jan 13, 2024 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing, Online marketing, Privacy
In today’s rapidly evolving B2B landscape, the key to success lies in nurturing and maintaining strong customer relationships. At Marketsoft, we’ve been pioneers in the field of data and customer data platforms (CDPs) since 1988. We understand the critical...
by Alison Feuerstein | Jan 12, 2024 | Brand development, Business advice, Customer Relationships, Data, Data Management, Digital Marketing, Online marketing
At Marketsoft, we understand the paramount importance of data analytics in today’s business landscape. With our years of expertise in data analytics, we’ve honed our skills to help businesses of all sizes supercharge their sales efforts, and we’re...
by Alison Feuerstein | Jan 8, 2024 | Brand development, CRM, Customer Relationships, customer-first data, Data, Data Management, Digital Marketing
With the advent of technology and the proliferation of data, businesses today have access to a wealth of information that can be harnessed to gain a competitive edge. One powerful tool that has emerged in recent years is predictive analytics, and Marketsoft, data...
by Alison Feuerstein | Dec 23, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Management, Digital Marketing
In the dynamic world of B2B (business-to-business) commerce, staying ahead of the competition requires a strategic edge. For nearly four decades, Marketsoft has been at the forefront of the data industry, helping B2B businesses harness the power of data-driven...
