by Alison Feuerstein | Jan 12, 2024 | Brand development, Business advice, Customer Relationships, Data, Data Management, Digital Marketing, Online marketing
At Marketsoft, we understand the paramount importance of data analytics in today’s business landscape. With our years of expertise in data analytics, we’ve honed our skills to help businesses of all sizes supercharge their sales efforts, and we’re...
by Alison Feuerstein | Jan 8, 2024 | Brand development, CRM, Customer Relationships, customer-first data, Data, Data Management, Digital Marketing
With the advent of technology and the proliferation of data, businesses today have access to a wealth of information that can be harnessed to gain a competitive edge. One powerful tool that has emerged in recent years is predictive analytics, and Marketsoft, data...
by Alison Feuerstein | Dec 23, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Management, Digital Marketing
In the dynamic world of B2B (business-to-business) commerce, staying ahead of the competition requires a strategic edge. For nearly four decades, Marketsoft has been at the forefront of the data industry, helping B2B businesses harness the power of data-driven...
by Alison Feuerstein | Nov 6, 2023 | Data, donor-first data, Fundraising, NFP, Not-for-profit
At Marketsoft, we understand the power of data in transforming organisations’ operations. As we all know, not-for-profits (NFPs) play a vital role in addressing various social issues, and optimising operations through data-driven insights can make a substantial...
by Alison Feuerstein | Oct 24, 2023 | Brand development, Business advice, CRM, Customer Relationships, customer-first data, Data, Data Governance, Data Management, Data Privacy, Digital Marketing
In today’s highly competitive business-to-business (B2B) landscape, creating an exceptional customer experience is not just a nice-to-have—it’s a must-have. But achieving this can be a challenging endeavor. Fortunately, data can be a powerful ally in your...
by Alison Feuerstein | Oct 18, 2023 | CRM, Customer Relationships, Data, Data Management, Digital Marketing, Donor Care, Donor protection, donor-first data, Fundraising, NFP, Not-for-profit
In today’s fast-changing charitable world, making a significant impact depends on how well you understand and connect with your supporters and beneficiaries. Say hello to the age of data-driven customer relationship management (CRM), where using data can...
