The art of data visualisation is not a new one; for hundreds of years artists have described deep concepts using the power of imagery. What has changed in the modern era is the decisions allowed to be data-driven in the first place, the sheer weight of data available to underpin them, and the tools we have available to transform it into unique representations.
We work with businesses to design, develop, and deploy data visualisation born from a consistent (and persistent) view of their data. In organisations where visualisation is a new concept we work iteratively to highlight insights from data quickly, in the knowledge that true long-term adoption is only gained through the provision of unique information.
Effective visualisation often creates more questions than it answers – a good measure of success – and so the ability to respond quickly and provide continual value is critical. As is the case with all things data, a one-size-fits-all approach rarely works, and so we apply our agile methodology to iteratively deliver visualisations to the business.
Not all visualisations are equal. We take a design-led approach to ensure the reports and dashboards we generate creatively represent the data that underpins them. This requires a combination of technical and artistic skillsets not always present in a typical BI team.