Michael is Marketsoft’s Solution director who is driving much of our innovation and technology direction specifically around supporting marketing strategies which have helped generate real and long lasting customer connections by leveraging our client’s most important asset. “Their Customer Data”. Mike has over 26+ years of experience working with data and has been involved in pioneering projects in data management, digital and data driven marketing. You can say Mike has been helping businesses leverage data for marketing before it was coined a phase. He was previously a Senior Manager at Acxiom where he worked for over 14 years and prior to Acxiom, helped pioneer data warehousing and single view of customer in the finance industry; He brings an enormous amount of industry knowledge and experience having worked with many Australian and International brands across multiple verticals such as Telecommunications, Banking, Insurance, Super, Health, Retail, Travel, Gaming and Not for profit.
“In today’s world there are more channels, devices and connections than any other time. We are seeing businesses struggling with compliance, governance and the fear of when, how and what to communicate to their customers. So much choice has resulted in uncertainty and confusion with greater measurability and accountability. There is hope and a path for businesses to put in place a framework, my job is help businesses leverage what they have and build a strong foundation”.
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Very responsive and always helpful.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Working with Marketsoft has been a great experience.
Prompt response times and service.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Rocket Science Strategic Services
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.