Michael Mocatta

    Michael Mocatta

    Michael is Marketsoft’s Solution director who is driving much of our innovation and technology direction specifically around supporting marketing strategies which have helped generate real and long lasting customer connections by leveraging our client’s most important asset. “Their Customer Data”. Mike has over 26+ years of experience working with data and has been involved in pioneering projects in data management, digital and data driven marketing. You can say Mike has been helping businesses leverage data for marketing before it was coined a phase. He was previously a Senior Manager at Acxiom where he worked for over 14 years and prior to Acxiom, helped pioneer data warehousing and single view of customer in the finance industry; He brings an enormous amount of industry knowledge and experience having worked with many Australian and International brands across multiple verticals such as Telecommunications, Banking, Insurance, Super, Health, Retail, Travel, Gaming and Not for profit.

    “In today’s world there are more channels, devices and connections than any other time. We are seeing businesses struggling with compliance, governance and the fear of when, how and what to communicate to their customers. So much choice has resulted in uncertainty and confusion with greater measurability and accountability. There is hope and a path for businesses to put in place a framework, my job is help businesses leverage what they have and build a strong foundation”.

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