Joel is a data and technology crusader who has a passion to help build a more customer/donor centric future. The speed of change and the convergence of data and technology has an enormous influence on the way we all live. The ability to harness and leverage both these forces to empower marketers towards customer centricity is what excites him.
Joel has been leading the data-driven services company, Marketsoft, for the past 12 years across commercial organisations including the big four banks, publishers, retailers, and in recent years a focus on Non-Profit.
Joel was instrumental in launching Australia’s first donor centric data collaborative in late 2014, called LemonTree, with a vision to create sustainable fundraising practices through collaborative thinking, technology, data, and by ultimately putting the donor first.
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Very responsive and always helpful.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Working with Marketsoft has been a great experience.
Prompt response times and service.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Rocket Science Strategic Services
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.