RedPoint Global, a leading provider of data management and customer engagement technology, announced a partnership with Marketsoft, an Australia-based agile marketing data services company serving blue chip companies from the banking, financial services, utilities, government, insurance, retail, travel, publishing and nonprofit industries. This new partnership expands RedPoint’s APAC footprint while extending Marketsoft’s marketing and data management technology offerings. Combining Marketsoft’s localized data expertise and top-notch service offerings with RedPoint’s data-driven marketing solution will allow Australian marketers to maximize the use of all their customer data to drive optimized cross-channel marketing campaigns.

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