https://www.marketsoft.com.au/news/Articles from Marketsoft.en-auhttps://www.marketsoft.com.au/news/a-new-chapter-for-marketsoft/https://www.marketsoft.com.au/news/a-new-chapter-for-marketsoft/Mon, 02 Nov 2026 00:00:00 GMTMarketsoft enters its next chapter with Michael Mocatta as CEO, strengthening its commitment to helping Australian businesses unlock opportunities, overcome capacity challenges and accelerate growth.https://www.marketsoft.com.au/news/press-release-marketsoft-announces-leadership-evolution/https://www.marketsoft.com.au/news/press-release-marketsoft-announces-leadership-evolution/Tue, 27 Oct 2026 00:00:00 GMTMichael Mocatta has been appointed Chief Executive Officer, bringing operational leadership to Marketsoft’s NFP work.https://www.marketsoft.com.au/news/marketsoft-launches-identitypulse/https://www.marketsoft.com.au/news/marketsoft-launches-identitypulse/Tue, 08 Jul 2025 00:00:00 GMTMarketsoft launches IdentityPulse, a real-time identity verification platform built for privacy-first verification.https://www.marketsoft.com.au/news/elephant-in-the-corner-the-growing-competition-in-the-australian-not-for-profit-sector/https://www.marketsoft.com.au/news/elephant-in-the-corner-the-growing-competition-in-the-australian-not-for-profit-sector/Thu, 03 Apr 2025 00:00:00 GMTAustralia’s not-for-profit sector is a cornerstone of the nation’s social fabric, and competition within it is growing.https://www.marketsoft.com.au/news/privacy-commissioner-signals-shift-to-enforcement-why-nfps-must-stay-ahead/https://www.marketsoft.com.au/news/privacy-commissioner-signals-shift-to-enforcement-why-nfps-must-stay-ahead/Thu, 10 Oct 2024 00:00:00 GMTPrivacy Commissioner Carly Kind has warned businesses and NFPs: the current approach to data privacy is about to change.https://www.marketsoft.com.au/news/privacy-act-changes-findings-from-the-fp-forum-and-how-your-nfp-can-stay-ahead/https://www.marketsoft.com.au/news/privacy-act-changes-findings-from-the-fp-forum-and-how-your-nfp-can-stay-ahead/Wed, 18 Sep 2024 00:00:00 GMTAt the recent F&P Forum in Sydney, one moment made clear how urgent data protection has become for NFPs.https://www.marketsoft.com.au/news/data-driven-donor-relationship-management-nfps/https://www.marketsoft.com.au/news/data-driven-donor-relationship-management-nfps/Fri, 05 Jul 2024 00:00:00 GMTExplore how data-driven donor management can empower your cause through insights, communication, fundraising, and more!https://www.marketsoft.com.au/news/marketsofts-clarity-driven-approach-to-crm-migration/https://www.marketsoft.com.au/news/marketsofts-clarity-driven-approach-to-crm-migration/Mon, 01 Jul 2024 00:00:00 GMTAll things data migration, tailored training, integration, change management, customisation, ongoing support!https://www.marketsoft.com.au/news/a-practical-guide-to-unified-customer-data/https://www.marketsoft.com.au/news/a-practical-guide-to-unified-customer-data/Wed, 31 Jan 2024 00:00:00 GMTA unified customer data platform (CDP) is one of the best tools for enhancing your customers’ experience.https://www.marketsoft.com.au/news/a-data-driven-approach-to-b2b-customer-relationship-management/https://www.marketsoft.com.au/news/a-data-driven-approach-to-b2b-customer-relationship-management/Sat, 13 Jan 2024 00:00:00 GMTWith Marketsoft, B2B organisations can realise the full potential of data-driven CRM and build sustained growth.https://www.marketsoft.com.au/news/leveraging-marketsofts-expertise-how-marketsoft-uses-data-analytics-to-skyrocket-sales/https://www.marketsoft.com.au/news/leveraging-marketsofts-expertise-how-marketsoft-uses-data-analytics-to-skyrocket-sales/Fri, 12 Jan 2024 00:00:00 GMTAt Marketsoft, we're dedicated to helping you improve your sales with data analytics. This step-by-step guide provides you with the tools and expertise necessary to achieve data-driven success.https://www.marketsoft.com.au/news/predictive-analytics-and-its-role-in-marketing/https://www.marketsoft.com.au/news/predictive-analytics-and-its-role-in-marketing/Mon, 08 Jan 2024 00:00:00 GMTData has become the lifeblood of marketing: every interaction with customers generates valuable data points.https://www.marketsoft.com.au/news/why-data-driven-decision-making-matters/https://www.marketsoft.com.au/news/why-data-driven-decision-making-matters/Sat, 23 Dec 2023 00:00:00 GMTWhy data-driven decision making is crucial for B2B businesses, from customer understanding to competitive advantage.https://www.marketsoft.com.au/news/data-analysis-for-nfp-success-marketsoft/https://www.marketsoft.com.au/news/data-analysis-for-nfp-success-marketsoft/Mon, 06 Nov 2023 00:00:00 GMTExplore the potential of data analysis for NFP success, and how Marketsoft can help your not-for-profit.https://www.marketsoft.com.au/news/using-data-to-create-a-better-b2b-customer-experience/https://www.marketsoft.com.au/news/using-data-to-create-a-better-b2b-customer-experience/Tue, 24 Oct 2023 00:00:00 GMTData is a powerful tool for enhancing the customer experience, but it must be handled responsibly and securely.https://www.marketsoft.com.au/news/the-power-of-data-driven-crm-for-not-for-profit-success/https://www.marketsoft.com.au/news/the-power-of-data-driven-crm-for-not-for-profit-success/Wed, 18 Oct 2023 00:00:00 GMTExplore data-driven CRM for not-for-profits: personalised engagement, informed decisions and streamlined operations.https://www.marketsoft.com.au/news/from-chaos-to-clarity-marketsofts-approach-to-crm-migration-for-not-for-profits/https://www.marketsoft.com.au/news/from-chaos-to-clarity-marketsofts-approach-to-crm-migration-for-not-for-profits/Thu, 12 Oct 2023 00:00:00 GMTExplore the key components of a successful CRM migration for not-for-profit organisations.https://www.marketsoft.com.au/news/the-royal-hospital-for-women-foundation-and-marketsofts-quest-for-the-golden-record/https://www.marketsoft.com.au/news/the-royal-hospital-for-women-foundation-and-marketsofts-quest-for-the-golden-record/Tue, 10 Oct 2023 00:00:00 GMTHow The Royal Hospital for Women Foundation and Marketsoft unveiled the "golden record", and the lessons learned.https://www.marketsoft.com.au/news/how-to-use-data-to-enhance-your-fundraising-strategy/https://www.marketsoft.com.au/news/how-to-use-data-to-enhance-your-fundraising-strategy/Tue, 19 Sep 2023 00:00:00 GMTIn today's digital age, data has become an invaluable asset for organisations across all sectors. For not-for-profit fundraising, harnessing the power of data can make a real difference.https://www.marketsoft.com.au/news/how-to-use-data-to-create-donor-personas/https://www.marketsoft.com.au/news/how-to-use-data-to-create-donor-personas/Mon, 11 Sep 2023 00:00:00 GMTDiscover how our team at Marketsoft can transform fundraising with data-driven donor personas. Create personalised campaigns, boost engagement, and increase donations effectively.https://www.marketsoft.com.au/news/are-you-ready-to-boost-your-business-with-customer-first-data/https://www.marketsoft.com.au/news/are-you-ready-to-boost-your-business-with-customer-first-data/Wed, 30 Aug 2023 00:00:00 GMTDiscover what Marketsoft can do for your business with customer-first data, and move your strategies ahead.https://www.marketsoft.com.au/news/the-power-of-a-data-driven-crm-for-b2b-success/https://www.marketsoft.com.au/news/the-power-of-a-data-driven-crm-for-b2b-success/Thu, 17 Aug 2023 00:00:00 GMTA data-driven CRM approach is no longer a luxury; it's a necessity for B2B organisations aiming to excel.https://www.marketsoft.com.au/news/the-value-of-data-quality-in-fundraising-a-cornerstone-for-success/https://www.marketsoft.com.au/news/the-value-of-data-quality-in-fundraising-a-cornerstone-for-success/Mon, 14 Aug 2023 00:00:00 GMTAt Marketsoft, we understand that data quality isn't just a buzzword; it's the backbone of successful fundraising.https://www.marketsoft.com.au/news/how-to-use-data-to-identify-and-target-your-ideal-donors/https://www.marketsoft.com.au/news/how-to-use-data-to-identify-and-target-your-ideal-donors/Tue, 08 Aug 2023 00:00:00 GMTBy using data well, you can build meaningful connections, boost engagement and maximise your fundraising impact.https://www.marketsoft.com.au/news/the-role-of-data-in-cross-channel-marketing-unlocking-the-power-of-marketsoft/https://www.marketsoft.com.au/news/the-role-of-data-in-cross-channel-marketing-unlocking-the-power-of-marketsoft/Mon, 31 Jul 2023 00:00:00 GMTData is the foundation of cross-channel marketing. Here are the key ways it drives success, and how Marketsoft can help.https://www.marketsoft.com.au/news/data-governance-a-game-changer-for-effective-marketing-strategies/https://www.marketsoft.com.au/news/data-governance-a-game-changer-for-effective-marketing-strategies/Wed, 26 Jul 2023 00:00:00 GMTAt Marketsoft, we understand that data accuracy and reliability are paramount for successful marketing campaigns. Data governance keeps your data standardised, validated and cleansed regularly.https://www.marketsoft.com.au/news/the-importance-of-donor-data-privacy-in-the-digital-age/https://www.marketsoft.com.au/news/the-importance-of-donor-data-privacy-in-the-digital-age/Tue, 11 Jul 2023 00:00:00 GMTAs data specialists since 1988, we understand the significance of donor data and privacy, and the need to protect it.https://www.marketsoft.com.au/news/how-we-can-help-your-business-leverage-the-power-of-data-science-in-4-steps/https://www.marketsoft.com.au/news/how-we-can-help-your-business-leverage-the-power-of-data-science-in-4-steps/Tue, 04 Jul 2023 00:00:00 GMTOur data-driven approach helps you generate high-quality leads and nurture them throughout the sales funnel. By using customer insights, we enable personalised engagement.https://www.marketsoft.com.au/news/the-power-of-data-driven-marketing/https://www.marketsoft.com.au/news/the-power-of-data-driven-marketing/Fri, 23 Jun 2023 00:00:00 GMTOne of the most significant shifts in marketing is data-driven strategy. By using data, businesses can gain valuable insights, understand their customers better, and make more informed decisions.https://www.marketsoft.com.au/news/the-importance-of-data-management-for-businesses-and-how-marketsoft-can-help/https://www.marketsoft.com.au/news/the-importance-of-data-management-for-businesses-and-how-marketsoft-can-help/Tue, 30 May 2023 00:00:00 GMTEffective data management is no longer a luxury but a necessity for success.https://www.marketsoft.com.au/news/marketsoft-and-the-customer-data-institute/https://www.marketsoft.com.au/news/marketsoft-and-the-customer-data-institute/Fri, 24 Feb 2023 00:00:00 GMTMichael Mocatta, now our Chief Executive Officer, joins the Customer Data Institute as an Advisory Board Member.https://www.marketsoft.com.au/news/industry-strategy-what-how-and-when-to-invest-in-verticals/https://www.marketsoft.com.au/news/industry-strategy-what-how-and-when-to-invest-in-verticals/Thu, 15 Dec 2022 00:00:00 GMTMarket research is vital when setting up a vertical strategy, showing which route is best for revenue.https://www.marketsoft.com.au/news/a-real-world-guide-to-ai-in-retail/https://www.marketsoft.com.au/news/a-real-world-guide-to-ai-in-retail/Fri, 25 Nov 2022 00:00:00 GMTMachine learning and AI tools can track customers’ shopping habits to produce customised offerings from retailers.https://www.marketsoft.com.au/news/building-a-data-strategy-shouldnt-feel-like-boiling-the-ocean/https://www.marketsoft.com.au/news/building-a-data-strategy-shouldnt-feel-like-boiling-the-ocean/Tue, 08 Nov 2022 00:00:00 GMTBuilding the perfect data strategy can seem like an impossible task that is as attainable as boiling the ocean.https://www.marketsoft.com.au/news/whats-the-secret-to-data-quality-freedom/https://www.marketsoft.com.au/news/whats-the-secret-to-data-quality-freedom/Tue, 01 Nov 2022 00:00:00 GMTThe benefits of data quality freedom can never be over-emphasised, and the best way to achieve it is automation.https://www.marketsoft.com.au/news/audience-of-1-pipe-dream-or-perfection/https://www.marketsoft.com.au/news/audience-of-1-pipe-dream-or-perfection/Wed, 26 Oct 2022 00:00:00 GMTAny organisation that wants to succeed must make the audience of one central to its business operations.https://www.marketsoft.com.au/news/business-data-101-plus-our-dos-and-donts-for-maintaining-b2b-data-successfully/https://www.marketsoft.com.au/news/business-data-101-plus-our-dos-and-donts-for-maintaining-b2b-data-successfully/Tue, 20 Sep 2022 00:00:00 GMTYour business data is only as good as its source, so it's critical to use effective and efficient methods.https://www.marketsoft.com.au/news/whats-a-data-audit/https://www.marketsoft.com.au/news/whats-a-data-audit/Tue, 06 Sep 2022 00:00:00 GMTData audits uncover problems with the quality of your data and help you understand where those problems originate.https://www.marketsoft.com.au/news/do-you-know-your-customer-better-than-they-know-you/https://www.marketsoft.com.au/news/do-you-know-your-customer-better-than-they-know-you/Fri, 02 Sep 2022 00:00:00 GMTWhen organisations take the time and effort to get to know their customers, everyone benefits. Continue reading to learn more!https://www.marketsoft.com.au/news/explaining-the-wild-west-of-customer-data-platforms/https://www.marketsoft.com.au/news/explaining-the-wild-west-of-customer-data-platforms/Thu, 21 Jul 2022 00:00:00 GMTThe more details a company can know about its customers, the better the ideal customer profile it can construct.https://www.marketsoft.com.au/news/5-ways-to-create-a-better-marketing-database-today/https://www.marketsoft.com.au/news/5-ways-to-create-a-better-marketing-database-today/Mon, 11 Jul 2022 00:00:00 GMTA good database marketing strategy involves more than just knowing your target demographic and primary goals.https://www.marketsoft.com.au/news/data-quality-still-matters/https://www.marketsoft.com.au/news/data-quality-still-matters/Mon, 04 Jul 2022 00:00:00 GMTA good data set isn't just a list of numbers. It shows people how to use the numbers to make better decisions.https://www.marketsoft.com.au/news/7-ways-to-collect-customer-data-that-you-may-never-have-thought-of/https://www.marketsoft.com.au/news/7-ways-to-collect-customer-data-that-you-may-never-have-thought-of/Wed, 22 Jun 2022 00:00:00 GMTFinding alternative ways to drive revenue from customer data can open up a niche of untapped resources. Tip, learn more about your customers!https://www.marketsoft.com.au/news/why-is-data-so-important/https://www.marketsoft.com.au/news/why-is-data-so-important/Fri, 08 Oct 2021 00:00:00 GMTEvery time you engage with a customer you collect more data, and what you do with it determines its value.https://www.marketsoft.com.au/news/marketsoft-unlocking-customer-first-data-re-brand-announcement/https://www.marketsoft.com.au/news/marketsoft-unlocking-customer-first-data-re-brand-announcement/Mon, 26 Jul 2021 00:00:00 GMTMarketsoft knows too well the importance of understanding customers and having the ability to act on it.https://www.marketsoft.com.au/news/marketsoft-addresses-the-nz-post-address-accuracy-percentage-aap-change/https://www.marketsoft.com.au/news/marketsoft-addresses-the-nz-post-address-accuracy-percentage-aap-change/Mon, 08 Feb 2021 00:00:00 GMTThe change has several important implications to consider, and the Marketsoft team is here to help.