STRATEGY

MARKETING STRATEGY DEVELOPMENT SERVICES 

Our strategic framework takes an agile view to marketing growth, through a grounding in data matutiry and a focus on customer outcomes. Our marketing strategies can help you grow sales and maximise business growth.

Strategy fails in the large majority of cases because it’s either unrealistic, poorly considered, or is not executed in a manner that works in the real world. Our strategic framework adopts the strengths of the agile manifesto whilst ensuring that your marketing program recognises rapid, measurable growth.

We believe that success begets success; a successful CRM marketing strategy should continue to roll into iteratively more successful cycles. We also believe that strategy isn’t something mysterious, or conceived in ivory towers – it should be collaborative, creative, and inclusive.

Effective strategy also uses practical insights gained from data to make informed decisions; decisions about how and where to invest budget, decisions about how to speak to customers, and decisions about how to plan for long-term, enduring growth. Our framework encompasses these elements and provides an actionable roadmap of revenue-generating activity.

CUSTOMER JOURNEY

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Our framework includes a customer journey map, particularly as we seek to understand customer interactions and the data collected during them.

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RFM

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Our value models are rooted in RFM, but not as the 1990’s knew it. We put a modern spin on using these dimensions to describe and articulate customer purchase behaviour, and use them to create tangible segments.

DATA-SCIENCE LED AUTOMATION

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We use data science and visualisation to make attribution a clear, accessible, and accurate mechanism driving continual improvement.

EXECUTION

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Strategy generally fails not because of the strategy itself, but a business’s ability to execute on it. Our framework is practical and can be executed under any agile methodology, or we can execute on it for you. Your choice!

BESPOKE ANALYTICS

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Frameworks and models are great, but there are always questions that just aren’t handled under a one-size-fits-all process. In these cases, we deliver bespoke analytics and data science services to ensure answers are not mysteries lost in data, but narratives used by the business to inform strategy.

We’ve got the experience, people, and tech to deliver both the strategy and execution for you to experience enduring growth.

Z

30

YEARS OF EXPERIENCE

P

50+

CLIENTS ADVISED

8

SPECIAL VERTICALS

1

PRACTICAL STRATEGIC FRAMEWORK 

1000+

SUCCESSFUL CAMPAIGNS

w

UNKNOWN

NO. OF BAD JOKES

DATA.TECHNOLOGY.STRATEGY

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MARKETSOFT EST. 1988

We’d love the chance to talk to you and show you why people-driven
marketing technology is so special.