MORE THAN JUST TECHNOLOGY
We believe the nirvana of automation is the orchestration of customer communications based on a data-led understanding of their journey.
Our marketing automation framework is underpinned by effective customer data management, machine learning, and a data-driven understanding of the customer journey. We use machine learning to identify target audiences at a given stage of the journey, and target personalised communications based on their life stage. Using the power of data we’re able to generate unique communications for each and every customer, across variables such as timing, offer, channel, and context.
Our marketing automation framework allows us to rapidly develop and implement programs, meaning long-term, we’re able to spend more time iteratively developing them to continually improve revenue (and profit!) outcomes. This includes typical A/B/n testing, but also the creative development around how to best utilise the deep intelligence born from machine learning. For example, where most organisations focus on identification of high response propensity customers, we also develop initiatives around actively understanding and developing low and medium propensity customer segments.
To get things started…
Over the years we’ve learnt a thing or two about which automation programs drive the highest immediate return for certain businesses and customer sets. We have eight predesigned programs ready and waiting for implementation to get the ball rolling, ranging from welcome, second purchase, next best product, pre-churn, and reactivation.
Trust trumps incentive…
We strongly believe that successful marketing should not be about short-term returns. Instead, we take a long-term lens to our marketing automation approaches, ensuring our customer communications develop a relationship and ongoing dialogue based on trust, not incentives.
We’d love to talk and hear all about your existing marketing automation stack, or help develop your strategy moving forward!
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MARKETSOFT EST. 1988
We’d love the chance to talk to you and show you why people-driven
marketing technology is so special.