One of the fastest areas of growth in the commercial world is the adoption of Machine Learning. Marketing and customer engagement are major beneficiaries of this new technology. According to Forbes, 53% of businesses who are online are projected to utilise Machine Learning. Cloud based computing is making the adoption and transition so much easier for businesses, although many businesses are only applying machine learning to what they know about their online customers. At Marketsoft we can help you connect the online and offline customer worlds together, providing a 360 degree behaviour view to be easily ingested into a machine learning module you can have full control over.
Machine Learning can improve retention and conversion rates.
An area where machine learning is having the biggest impact is conversion. Machine learning allows businesses to utilise the power of historic purchases and actual customer behaviours to drive offers. Amazon's power has been its ability to predicate and offer consumers the next best product. Now that analytical power is available to any business who wants to reach out and grab it. Marketsoft can help you take advantage of this technology.
Utilise online and offline customer data.
Make the right offer at the right time.
Marketsoft will get your business noticed in the offline and digital world by using the RedPoint Global platform. We provide bespoke solutions which will leverage your customer data to drive customer retention and conversion.
We believe that close collaboration is the foundation for an outstanding result. We work closely with your business teams to help drive the result you are after. We are a small firm with large global solution partners and together we can help you leverage your data.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
Great service and project was completed on-time and on-brief. Thank you!
Very responsive and always helpful.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Working with Marketsoft has been a great experience.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Prompt response times and service.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.