What does Data Quality mean to your business? Many businesses talk about it and understand that it's important, however, the majority are not really sure how to tackle data quality issues when they arise. The good news is, Marketsoft can help!
Marketsoft is a data specialist, and over the years, a common observation we make is that data quality is the most under-appreciated element in most data-related projects (a little ironic don't you think?). A lot of businesses don't understand just how much effort goes into getting the data right, so that the real value of data can be maximised downstream - and over the long-term - through analytics, data science, and actionable insights.
Many organisations are starting to utilise data and analytics in their day-to-day operations and customer interactions. This means the need to improve and maintain data quality is now, more than ever, an imperative rather than a nice-to-have. We are seeing new roles emerge within businesses trying to deal with organisational concerns around data quality and compliance legislation. Marketsoft can help you tackle your data quality issues.
Our team helps businesses get their data into shape so that it doesn't have to be a big bang approach.
1. Make DQ A Priority
Acknowledge the Importance of Data Quality (DQ). Effective business decisions depend on the quality of the underlying data used in analysis.
2. DQ Assessment
How data is collected can vary significantly depending on how it was collected, stored, cleansed, and processed. So it's important to assess the state your data is in.
3. Align DQ To Business Needs
To ensure data quality initiatives are successful, align them to business initiatives.
4. Identify DQ Imperatives
Improving data quality is not about achieving 100% accuracy. It's about improving and maintaining the data so that it is fit for purpose.
5. Implement Continuous Improvement
Ensuring Data Quality processes are implemented at capture and storage stages is essential to ensuring a successful DQ program. The real cost of poor quality data is much higher then many realise.
6. Have The Right DQ Controls
Implementing the right data quality metrics will help drive the right behaviour across your organisation. Only a few companies acknowledge the real costs and their impact to revenue.
Customer data is central to many initiatives. A successful data quality management program has both proactive and reactive components. The proactive approach consists of establishing governance, such as defining the roles and responsibilities, establishing the quality expectations as well as the supporting business practices, and deploying a technical environment that supports these business practices. Specialised tools are often needed in this technical environment.
Unfortunately, many companies learn about the importance of data quality management the hard way. Only after a number of major setbacks with data usage do they recognise the need to improve data quality. Research shows that 25% of data within an organisation is typically erroneous across at least one of these five data quality metrics:
Tell us about your Challenges
Let us help you get your business data quality issues sort it with passion
We know Data hygiene and standardisation is a key part of ensuring data quality. Unfortunately, data standardisation is often left out of planning and discussions, especially when you’re implementing CRMs and martech systems. Our team of data quality experts will run your data through our data audit and validation processes, saving you valuable time in hunting down the issues.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Very responsive and always helpful.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Working with Marketsoft has been a great experience.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Great service and project was completed on-time and on-brief. Thank you!
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.