Top-rated Data Quality Assessment & Audit Services
There are many aspects that can impact the quality of data throughout an organisation. The data collection process is the first point where errors can be introduced. Then as the data ages and is moved between and within the various internal systems, other integrity errors can creep in.
The unfortunate realisation here is, that even accurate data deteriorates over time. Organisations often don't prioritise regular health checks on their most important asset - "Their Data". This is especially so when it comes to their customer data held across both online and offline systems.
This is where Marketsoft can step in and perform a data quality assessment & audit across your most important platforms, with a focus on how "fit for purpose" your customer data is, to enable and underpin customer engagements (marketing & advertising), and compliance. Ignorance is bliss until there are obvious consequences caused by data quality issues. We're more than happy to speak with you sooner rather than later to tackle your data issues before they become a major business problem.
100% data accuracy usually isn't an organisation's main objective, however it's key to understand and acknowledge the importance of data and how it is utilised. An initial data audit is often coupled with an overall data strategy, where all the data held is in a state that is fit for purpose and good enough to improve customer satisfaction whilst meeting regulatory requirements. Three questions an organisation might ask of itself should be:
What is the current status of our data quality?
How do we measure the quality of our data?
What processes or procedures do we need in place that will give us piece of mind?
Organisations can sometimes put the horse before the cart and assume that their data quality issues are solely an IT problem. In reality, all business units, including IT, should be aligned the organisation's data needs based on overall business objectives and customer needs. Data issues can cause the loss of user confidence in the systems and platforms being utilised by all team members. The results can lead to reduced productivity, and reduced team morale as users attempt to improve and leverage data.
One of the first steps in establishing and implementing a data strategy, is to undertake an initial data quality assessment and audit across existing data silos within an organisation to determine the current state. This establishes a foundation from which a strategy can be formed to tackle data quality, along with all other aspects relating to data and analytical operations.
Are there grumbles and complaints about your CRM system buzzing around your organisation? Is there a lack of trust in the systems being used due to data quality issues? Are you looking to replace your CRM system with another, and hoping all the data quality issues will be resolved when you migrate to the new system? Changing systems should not be the first step. Understanding your organisation's data quality issues prior to migration should be step number one.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Prompt response times and service.
Working with Marketsoft has been a great experience.
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Great service and project was completed on-time and on-brief. Thank you!
Very responsive and always helpful.
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Our affiliate management team can establish a clear understanding of your brand, proposition and products to help you outperform your competitors. We possess the technical and strategic experience necessary to allow us to connect you with multiple networks, verticals and publishers most suitable for you while delivering optimal placement and generating volumes of genuine sales.
It is also important to maintain a trusting relationship with your affiliate sites by making sure you are paying commission within the agreed-upon deadline. We believe that the key to a successful campaign is maintaining a strong relationship with your affiliates in order to help build their trust in your brand. That is the reason why our professionally trained experts use innovative strategies and relationships with other top affiliates to increase your sales and leads within a performance-based model.
Tell us about your project
Let us help you get the understanding of your data that you deserve
We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.
We can help provide the structure, direction, and measurement critical to a successful data assessment... We've been doing it for 30 years.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.