Data Audit

Top-rated Data Quality Assessment & Audit Services 

There are many aspects that can impact the quality of data throughout an organisation. The data collection process is the first point where errors can be introduced. Then as the data ages and is moved  between and within the various internal systems, other integrity errors can creep in.

The unfortunate realisation here is, that even accurate data deteriorates over time. Organisations often don't prioritise regular health checks on their most important asset - "Their Data". This is especially so when it comes to their customer data held across both online and offline systems.

This is where Marketsoft can step in and perform a data quality assessment & audit across your most important platforms, with a focus on how "fit for purpose" your customer data is, to enable and underpin customer engagements (marketing & advertising), and compliance.  Ignorance is bliss until there are obvious consequences caused by data quality issues. We're more than happy to speak with you sooner rather than later to tackle your data issues before they become a major business problem.

Let’s Start a Conversation. Call us +61 2 9432 7414, Email:

Data Audits - Need of The Hour

100% data accuracy usually isn't an organisation's main objective, however it's key to understand and acknowledge the importance of data and how it is utilised. An initial data audit is often coupled with an overall data strategy, where all the data held is in a state that is fit for purpose and good enough to improve customer satisfaction whilst meeting regulatory requirements. Three questions an organisation might ask of itself should be:

  1. What is the current status of our data quality?
  2. How do we measure the quality of our data?
  3. What processes or procedures do we need in place that will give us piece of mind?

Request a Quote For Data Quality Assessment & Audit

Organisations can sometimes put the horse before the cart and assume that their data quality issues are solely an IT problem. In reality, all business units, including IT, should be aligned the organisation's data needs based on overall business objectives and customer needs. Data issues can cause the loss of user confidence in the systems and platforms being utilised by all team members. The results can lead to reduced productivity, and reduced team morale as users attempt to improve and leverage data.    

One of the first steps in establishing and implementing a data strategy, is to undertake an initial data quality assessment and audit across existing data silos within an organisation to determine the current state. This establishes a foundation from which a strategy can be formed to tackle data quality, along with all other aspects relating to data and analytical operations.       

Are there grumbles and complaints about your CRM system buzzing around your organisation? Is there a lack of trust in the systems being used due to data quality issues? Are you looking to replace your CRM system with another, and hoping all the data quality issues will be resolved when you migrate to the new system? Changing systems should not be the first step. Understanding your organisation's data quality issues prior to migration should be step number one.


What are your pain points


Round table workshop


Identify key data sources


Start with an initial data assessment 


Report on data quality impact 


Explore potential remedies

Our products

See all products

Our affiliate management team can establish a clear understanding of your brand, proposition and products to help you outperform your competitors. We possess the technical and strategic experience necessary to allow us to connect you with multiple networks, verticals and publishers most suitable for you while delivering optimal placement and generating volumes of genuine sales.

It is also important to maintain a trusting relationship with your affiliate sites by making sure you are paying commission within the agreed-upon deadline. We believe that the key to a successful campaign is maintaining a strong relationship with your affiliates in order to help build their trust in your brand. That is the reason why our professionally trained experts use innovative strategies and relationships with other top affiliates to increase your sales and leads within a performance-based model.

Tell us about your project

Let us help you get the understanding of your data that you deserve

We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.

We can help provide the structure, direction, and measurement critical to a successful data assessment... We've been doing it for 30 years.