Finding value - and in turn, opportunity - in data comes down to having access to the right tools and skills, with a little bit of natural curiosity thrown in.
Insight is the end value gained from data - through analytics, visualisation, and general exploration - which in turn drives business outcomes. Depending on the business, this may come in many shapes and forms; from customer intelligence leading to better experience design and marketing, to sales trend analysis driving better promotions, to product perception understanding helping guide development and go-to-market (GTM) strategies.
Data-driven insights are no longer an option for businesses. The modern era has seen an abundance of data available to drive decision-making, a double-edged sword by any standard. Whilst the attraction of driving business with data is an attractive one, making sense of this data over-supply requires new skills, technology, and organisational structures.
We take pride in our ability to leverage data to drive business, using our extensive data management capabilities to first consolidate data assets, in turn supplying our data science capability. Whilst insights are the result, both good data and rapid development mean we get there faster.
As with all things Marketsoft, we take a collaborative approach to understanding business needs before attempting to extract "insights". We take the time to understand the data which underpins these requirements, and the constraints which may affect it. We believe that good insights rely on good data, and so we take the time to stitch together available data assets, and balance this back against business expectations. Finally, we believe that the revelation of true insight relies on both art and science - a curious mindset wrangling great technology.
In addition to our insights framework, we bring to organisations the history and experience of having performed similar projects hundreds of times prior, across a broad range of industry verticals. Accurate collection of requirements is good, however does not replace an ability to anticipate outcomes, problems, and ideas through similar experiences.
We believe this experience brings quantifiable value to the table; if not in time-savings alone, in the insights that are recognised only because of collective intelligence.
Working with Marketsoft has been a great experience.
Very responsive and always helpful.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Great service and project was completed on-time and on-brief. Thank you!
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Prompt response times and service.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.