DATA ENHANCEMENT

GAPS IN YOUR DATA ASSETS? 

WHAT IS THE COST OF THESE IN TERMS OF MARKETING OR DECISION MAKING?

Missing or inaccurate data is a cause for concern for most modern marketers, particularly as data informs an increasingly broader range of both decisions and customer interactions. Marketsoft have curated a unique set of data enhancement and appending services designed to address this issue across a range of dimensions.

Marketsoft apply enhancement services either as a batch process – as is often the case required for project-based activities – or as a web service, providing the ability to call on-demand and in real-time.

Marketsoft approaches data enhancement in a unique manner. We aggregate existing industry services and combine them with specialised algorithms and web research processes. This allows us to augment “typical” results using the smarts of machine learning, licenced data sources, and publicly available information published through web and social channels.

MARKETING

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  • National Change of Address (NCOA)
  • Deceased Wash
  • Telephone Append
  • Telephone Verification
  • Email Verification
  • NZ Statement of Accuracy (SOA)

BUSINESS

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  • ABN Append
  • Company Trading Status
  • Legal and Trading Name(s)
  • Industry / ANZSIC / SIC Code Append
  • Other Attributes (Revenue, Employee Size)

INDIVIDUALS

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Where permissible, we’re able to verify and/or append a range of individual attributes across social, contact, and professional dimensions.

DIGITAL

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Support of Account Based Marketing (ABM) through IP Detection services; that is, the ability to recognise your customer on site, and in turn, respond with the personalisation they deserve.

PROS OF DATA ENHANCEMENT

Data enhancement is about critically assessing all data coming into business and filtering it down to maximise its value. Here are the pros of choosing our specialised…

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BETTER UNDERSTANDING OF CUSTOMERS

Understanding your customer data is crucial because it will play an important role in the long term. Data enhancement can enrich all incoming data from web forms, lists, or current data to give you the latest, updated information in minutes.

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SIMPLIFY MATTERS

Your data will be simplified and easily understood. The data inside your CRM will be streamlined and made more efficient, accurate, and consistent for reporting. By removing duplicates and normalising the remaining data, its reliability and accuracy increases automatically.

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IMPROVED RESPONSE RATES

Based on what your data is telling you and how you respond, you will be able to get better responses from the market. This will help those who are frustrated because they can’t get the desired results.

You can make the most of this data to reduce time sales reps spend on prospecting and improving conversion rates for marketing with hyper segmentation.

Increase the completeness and consistency of your most important asset; your customer database.

20+

Unique Enhancement Services

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More

Add constantly

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Deployments: Batch and Real-Time

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Bespoke

Options Available

We help address the data quality issue of missing data through a unique and comprehensive data enhancement model.

DATA.TECHNOLOGY.STRATEGY

LET US HELP GET YOUR BUSINESS ONLINE AND GROW IT WITH PASSION  

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MARKETSOFT EST. 1988

We’d love the chance to talk to you and show you why people-driven
marketing technology is so special.