Missing or inaccurate data is a cause for concern for most modern marketers, particularly as data informs an increasingly broader range of both decisions and customer interactions. Marketsoft have curated a unique set of data enhancement and appending services designed to address this issue across a range of dimensions.
Marketsoft apply enhancement services either as a batch process - as is often the case required for project-based activities - or as a web service, providing the ability to call on-demand and in real-time. Marketsoft approaches data enhancement in a unique manner. We aggregate existing industry services and combine them with specialised algorithms and web research processes. This allows us to augment "typical" results using the smarts of machine learning, licenced data sources, and publicly available information published through web and social channels.
National Change of Address (NCOA)
NZ Statement of Accuracy (SOA)
Company Trading Status
Legal and Trading Name(s)
Industry / ANZSIC / SIC Code Append
Other Attributes (Revenue, Employee Size)
Where permissible, we're able to verify and/or append a range of individual attributes across social, contact, and professional dimensions.
Support of Account Based Marketing (ABM) through IP Detection services; that is, the ability to recognise your customer on site, and in turn, respond with the personalisation they deserve.
We approach all data enhancement through a lens of strong data governance and information security practice. The customer's best-interest must always come first.
Pros of Data Enhancement
Data enhancement is about critically assessing all data coming into business and filtering it down to maximize its value. Here are the pros of choosing our specialised .
Better Understanding of Customers: Understanding your customer data is crucial because it will play an important role in the long term. Data enhancement can enrich all incoming data from web forms, lists, or current data to give you the latest, updated information in minutes.
You can make the most of this data to reduce time sales reps spend on prospecting and improving conversion rates for marketing with hyper segmentation.
Simplify Matters : Your data will be simplified and easily understood. The data inside your CRM will be streamlined and made more efficient, accurate, and consistent for reporting. By removing duplicates and normalising the remaining data, its reliability and accuracy increases automatically.
Improved Response Rates: Based on what your data is telling you and how you respond, you will be able to get better responses from the market. This will help those who are frustrated because they can’t get the desired results.
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Working with Marketsoft has been a great experience.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Great service and project was completed on-time and on-brief. Thank you!
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Very responsive and always helpful.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.