An effective customer journey is underpinned by real data points, and allows an organisation to predict and prescribe customer movements.
We believe that customers journeys are not something laced in theory, destined to disappear into brand handbooks for eternity. Instead, our journeys are practical and defined by the data already available to your business; this means a customer’s journey can be accurately identified, tagged, and influenced.
DATA SCIENCE LAYER
MARKETING AUTOMATION LAYER
We will tailor customer journey mapping strategies specifically conceived for your brand and audience. Most importantly, we root our model with three important layers: the data required to represent a stage, the data science which seeks to understand it, and the marketing automation which intends to influence it.
The result of this process is a journey map which informs a broad range of business requirements, from general, brand, product, marketing, and [hopefully] most importantly, customer strategies.
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MARKETSOFT EST. 1988
We’d love the chance to talk to you and show you why people-driven
marketing technology is so special.