An effective customer journey is underpinned by real data points, and allows an organisation to predict and prescribe customer movements.
We believe that customers journeys are not something laced in theory, destined to disappear into brand handbooks for eternity. Instead, our journeys are practical and defined by the data already available to your business; this means a customer's journey can be accurately identified, tagged, and influenced.
We will tailor customer journey mapping strategies specifically conceived for your brand and audience. Most importantly, we root our model with three important layers: the data required to represent a stage, the data science which seeks to understand it, and the marketing automation which intends to influence it.
The result of this process is a journey map which informs a broad range of business requirements, from general, brand, product, marketing, and [hopefully] most importantly, customer strategies.
We help understand, describe, and articulate - through existing data points - both the current and future-state customer journeys.
Being able to identify and tag a customer's journey - or stage in the journey - is critical. Without this a journey map is a hypothetical concept and cannot be actioned upon from marketing or customer engagement perspectives.
Data Science Layer
Data Science makes use of the data collected for a given customer at a given stage, and informs the decision process around what to do next. Where do we want a customer to go to drive lifetime value and what is the best way of encouraging this?
Marketing Automation Layer
Marketing automation is the general capability to act upon the data and insights collected for a customer. Automation allows us to deliver a personalised communication in real-time, driven by data and decisional science.
Working with Marketsoft has been a great experience.
Very responsive and always helpful.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Great service and project was completed on-time and on-brief. Thank you!
Tell us about your customers and start the journey
Our team can help you unlock the full potential of customer journey mapping!
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.