Not all CDPs are equal; not in definition nor composition. Our platform takes a fresh approach to unifying customer data and delivering an enduring customer experience.
At Marketsoft, we believe the title CDP is just as much concept as it is technology. We believe that CDP is about practically connecting the systems that matter, using this data to build a hub of customer intelligence, and providing the persistent data layer required to drive a valuable, long-term customer relationship. We also believe that great technology is critically important but never in isolation; great people delivering rapidly are also essential ingredients.
Enter the Marketsoft CDP.
Match & Stitch Data
Profiles & Segments
The Marketsoft CDP platform connects to your existing data sources, whether they reside is system, database, app, or other (believe us, we've seen it all!). This encompasses all aspects of the customer experience, from the extremes of financial purchases and transactions, to web behaviour, POS feeds, survey forms, and customer support recordings. Most importantly, our platform uses the power of both heuristic and probabilistic matching - in plain english, the ability to identify and link the same person (or household, or any other entity) across data points without the need for an arbitrary common attribute such as email address.
Our platform is typically adopted as-a-service but as is the case with all things Marketsoft, the final outcome is absolutely flexible based on the needs of your organisation. For example, where initial development and implementation is be conducted in a cloud environment, final deployment may be pushed to an in-house or even private-cloud architecture.
There are a range of reasons organisations are investing in and adopting the CDP model, including:
Insights and access to advanced querying tools
Improved access to customer data
Control of customer data
Security of customer data
Consistent view of customer across the organisation
Integration of internal and external sources
Unified Customer Data Persistent Packaged Real-Time Open Access
Working with Marketsoft has been a great experience.
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Great service and project was completed on-time and on-brief. Thank you!
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
Prompt response times and service.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.