MARKETSOFT BLOG
7 ways to collect customer data that you may never have thought of…
The ultimate goal for any organization is to increase profits. Many popular methods achieve this today and are in place throughout many companies. Driving revenue has typically revolved around increasing the number of customers, their purchase size, and obtaining...
Why is data so important?
Every single time that you engage with one of your customers you collect another piece of data. Depending on what you do with that data will determine its value… if you manage it properly it can make you and your business very rich or it can cost you lost sales,...
Marketsoft ‘Unlocking Customer-First Data’ Re-brand Announcement
St Leonards, Australia: Today, Marketsoft Services, a customer data service provider working with leading brands across a variety of industry verticals, announced the rebrand of their company mantra. Being data crusaders at the forefront of the ever-evolving world of...
NZ Post Update – Address Accuracy Percentage (AAP)
SOA is Gooooone! Please Meet AAP……. Have you heard about the changes to the NZ Post address quality requirements for bulk mail lodgment? As of the 1st February 2021, AAP (Address Accuracy Percentage), has replaced the existing SOA (Statement of Accuracy) process as...
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