OUR TEAM
OF MARKETSOFT LEGENDS
we’re more than just a team;we’re a family
Our cross-functional team is a powerhouse of diverse capabilities and skillsets, working seamlessly to ensure projects move at high velocity. While we maintain an agile, small-team mindset, we deliver with the precision of our matured frameworks and models.
working in an honest (free from bureaucracy) environment
But what truly sets us apart? Relationships. We put people before everything else – over scope, commercials, or contractual limits. We understand the real world, where our customer’s growth and success are our ultimate benchmarks.
fiercely protective of our core values that define us, and our daily mantra
We’re not just about business; we’re about making meaningful connections and driving collective success. Join us on this incredible journey!
DANIEL CUMMINS, CEO
MICHAEL MOCATTA, Strategic Solutions Director
In his role as the CEO of Marketsoft, Dan stands as a resolute embodiment of unwavering leadership. Over the course of more than 18 years, his steadfast commitment to clients and partners has set a remarkable standard in the industry. A true orchestrator of lasting relationships, Dan’s authenticity and reliability resonate as luminous reflections of his character.
Both clients and partners hold Dan in high esteem, attributing his responsiveness, integrity, and relentless dedication to the delivery of unmatched value. His extensive tenure has elevated him to a revered stature, with his name becoming synonymous with excellence.
However, Dan’s influence goes beyond the boundaries of business expertise. His genuine care for the well-being and progress of our team members is an unmistakable hallmark of his leadership. Under his stewardship, a collaborative and inclusive ecosystem flourishes, where each voice finds significance and individual accomplishments are embraced. Beyond the title of CEO, he embodies the roles of a mentor and confidant, endearing himself to many through his approachable demeanor and hands-on guidance.
Dan’s legacy is one of exceptional leadership, forged through dedication, authenticity, and a genuine regard for the growth and prosperity of the individuals who comprise our organisation. With his guidance, Marketsoft continues to chart a course of excellence, propelled by the values he so ardently upholds.
At the helm of innovation and technology advancement for Marketsoft, Michael, our Solution Director, takes the lead in orchestrating marketing strategies that cultivate lasting customer relationships by leveraging a pivotal asset: client data. With an impressive track record of 30+ years in the data field, he stands as a trailblazer in projects encompassing data management and data-driven marketing, forging authentic connections long before the concept became mainstream.
Michael’s journey includes a pivotal role as a Senior Manager at Acxiom for over 14 years, leaving an indelible imprint in data warehousing and the creation of unified customer views, particularly within the realm of finance. His profound industry expertise traverses across sectors such as Telecommunications, Banking, Insurance, Retail, and beyond.
Contributing his insights to the board of the Customer Data Institute, Michael’s influence extends to shaping strategies rooted in data-driven ideologies. In the landscape of today’s intricate web of channels, devices, and connections, and importantly, governance demands, Michael aptly recognises the compliance challenges and communication quandaries that businesses face. His adeptness lies in navigating these complexities in a practical and human manner, erecting frameworks that empower businesses and facilitate highly effective strategies.
Michael’s tenure is defined by his resolute commitment to driving innovation, his expansive industry knowledge, and his knack for pioneering strategies that transform data into powerful tools for connection and growth.
HAMISH MARTIN, Senior Account Manager
With a robust and expansive career spanning over 17 years in the Data Services sector, Hamish stands as a seasoned Senior Account Manager at Marketsoft. His journey through the industry has been marked by continuous growth, solidifying his reputation as a reliable and trusted professional.
Operating with finesse in his role as an account manager, Hamish adopts a hands-on approach to cater to a diverse clientele, regardless of their scale. His adeptness at offering solutions that blend innovation with timeliness exemplifies his unwavering dedication to addressing the distinctive requirements of each client.
Beyond his professional endeavors, Hamish’s passion for long-distance running serves as a mirror to his character—endurance, resilience, and an unshakable focus. Much like his commitment to completing challenging trail events, Hamish approaches his personal and professional aspirations with unyielding determination.
Through his extensive tenure in the Data Services domain, Hamish has honed his skill set and deepened his industry insights. His journey has been marked by a symbiotic relationship between personal growth and dedicated client service. This dedication to his clients and his own self-improvement underscores Hamish’s value as a pivotal asset to Marketsoft and the individuals he passionately serves.
TODD FISHER, Director Business Development
With an impressive journey spanning over 22 years in the data marketing industry, Todd Fisher holds the distinguished role of Director of Business Development at Marketsoft. Beyond his professional accomplishments, Todd is an avid fisherman and an incredible singer, adding unique dimensions to his character.
His trajectory reflects strategic prowess, marked by dynamic partnerships across diverse industry sectors, both domestically and globally. Todd’s skill set spans the gamut of data-driven marketing solutions, guiding clients through the challenge of unlocking their customer data to drive growth, to revolutionary multi-channel, multi-partner integrated strategies.
Todd’s career seamlessly bridges traditional data driven projects and cutting-edge digital initiatives. A staunch advocate for customer-centric communication, he recognises the essence of active listening and responsive action in customer engagement. Todd ardently champions genuine customer connections, finding alignment in Marketsoft’s shared principles.
Beyond his expertise, Todd embodies collaboration. He treasures close partnerships with clients and allies, channelling his passion to empower them in achieving marketing goals. His role extends to initiating and steering organisations toward data-driven, marketing-focused triumphs. In an era where meaningful communication hinges on customer centricity, Todd unwaveringly upholds this philosophy, acknowledging that authentic interactions form the bedrock of enduring success.
ALONSO ARRARTE, Development Operations Manager
JOEL NICHOLSON - Director/LemonTree Founder
Since his initiation with Marketsoft in 2013, Alonso’s journey spans over twelve immersive years in navigating marketing data intricacies. Holding the role of Development Operations Manager, his fusion of this extensive background with a game design degree underscores his persona as a passionate problem solver and an inspiring leader. Driven by a desire to untangle intricate business challenges, Alonso thrives on thinking beyond conventional boundaries, consistently furnishing invaluable insights and groundbreaking solutions. His enthusiasm for pushing limits manifests in his exploration of cutting-edge industry technologies, infusing his work with a dynamic edge.
Notably, Alonso’s impact extends beyond his role, as he’s a dedicated mentor and guide to many, imparting his expertise and fostering growth.
As a fervent Parramatta Eels supporter, Alonso’s journey has revealed that solutions transcend mere statistics, uncovering a broader perspective at play in every scenario.
Alonso’s projects are infused with a unique blend of flair and enthusiasm, a reflection of his unwavering dedication. With resolute commitment, he ensures that clients not only receive results but achieve the essential outcomes they seek.
Joel is a data and technology crusader who has a passion to help build a more customer/donor centric future. The speed of change and the convergence of data and technology has an enormous influence on the way we all live. The ability to harness and leverage both these forces to empower marketers towards customer centricity is what excites him.
PETER NAVEA, Senior Data Analyst
ALISON FEUERSTEIN, Head Of Marketing, Office Manager
Alison, also known as Ali, stepped into our office manager role in 2013. Since then, her diverse talents have flourished, propelling her into the creative driving seat behind the Marketsoft brand, where she now holds the position of Head of Marketing.
Alison’s warm and open personality naturally radiates, infusing those around her with a fresh and dynamic energy. Behind the scenes, she adeptly manages a team of bright minds, ensuring their seamless coordination.
Embracing the chance to tackle new challenges, Alison thrives on her ability to contribute across various dimensions of the company.
Beyond her professional dedication, Ali finds solace in activities like running, conquering mountain biking trails, embarking on caravanning escapades with her loved ones, and indulging in the delectable joy of dumplings.
Meet Pete, a seasoned Senior Data Analyst at Marketsoft with over a decade of industry expertise under his belt. With an unwavering passion for collaborative work, Pete is committed to tackling the intricate and ever-evolving data and business challenges that our clients encounter. He thrives on devising innovative and pragmatic solutions, ensuring that even the most intricate requirements are met.
Beyond his professional pursuits, Pete is an avid photographer, capturing moments with his lens that resonate with creativity. His culinary explorations reveal his true foodie spirit, particularly his remarkable proficiency in diverse Asian cuisines. An invaluable asset to his team, Pete’s willingness to lend a helping hand knows no bounds, and his reliability is a cornerstone of his personaility.
When not immersed in data analysis, you can find Pete lacing up his running shoes. He’s accumulated an impressive amount of medals for his running efforts, participating in a number of fun-runs across NSW. As the esteemed captain of the Marketsoft Run Club, he’s frequently rallying the the troops, and tackling the hills around St Leonard’s.
Meet Alison (Ali), a driving force at Marketsoft HQ. With a warm and open personality, she stepped into the role of Office Manager in 2013, instantly becoming a cornerstone of our team.
Transitioning into her role as Head Of Marketing, Alison discovered a passion for creativity that knows no bounds. Her innovative ideas and determination have propelled the Marketsoft brand to new heights. Embracing challenges is second nature to Alison; she thrives on exploring uncharted territories, whether conquering new platforms or harnessing the power of AI tools.
When she’s not shaping marketing strategies, you can find her setting out on caravanning escapades with her family, conquering mountain biking trails, or enjoying the simple pleasures of running. Her zest for life extends to culinary delights, with a weakness for the comfort of dumplings and pasta.
As both Office Manager and Head of Marketing, Alison’s versatile expertise ensures the seamless coordination of our team. Her presence not only energizes the workspace but also drives us to reach greater heights together. With Alison at the helm, Marketsoft embraces innovation, creativity, and the spirit of teamwork.
NIHARIKA SINGH, Program Manager
TODD SEKLI - Junior Data Analyst
Todd is one of the newest addition to the analytics team of Marketsoft. Having a genuine enthusiasm to learn, Todd has familiarized himself with the analytics world fairly quickly.
In his free time, Todd loves to impersonate and mimic television characters. He is also the regular commentator at all pool competitions of the company making those fun and lively!
Niharika is a results-driven Program Manager. She excels in aligning program objectives with the overarching business strategy, meticulously assigning tasks through platforms like Jira to ensure strategic fulfillment. She has a knack for developing comprehensive project plans, meticulously encompassing timelines, resource allocation, and budgets to drive projects from inception to completion.
In her role, Niharika stands out in her ability to define adaptable project processes, streams, and frameworks, accommodating the unique requirements of various projects within the organization. Her cross-functional prowess shines as she collaborates seamlessly with teams spanning data analytics, marketing, design, and IT, fostering an environment of synergy and efficient execution. Performance is at the heart of Niharika’s approach. She excels in monitoring and measuring project progress using well-structured monthly sprints and insightful dashboards, allowing for data-driven decisions and timely adjustments. Her keen resource allocation skills ensure that the right talent is matched with the right tasks, optimizing project efficiency.
Niharika’s commitment to continuous improvement is unwavering. Through thorough analysis of project outcomes and processes, she identifies opportunities for refinement and enhancement. Her proactive approach ensures that lessons learned are translated into actionable improvements, driving the organization’s growth trajectory.
Your Go-to Data Analyst Infused with Humor and Sporting Spirit! Meet Todd, the dynamic Data Analyst at Marketsoft who’s rewriting the script on numbers and fun. With a magical touch for deciphering complex data sets, Todd brings a dash of excitement to every statistical puzzle he encounters.
But Todd’s not just about crunching numbers—he’s the driving force behind the team’s infectious positivity. His ever-present smile and boundless enthusiasm infuse the office with energy, turning even the toughest days into enjoyable journeys. Forever the eager learner, Todd thrives on challenges and approaches them with an “I’ve got this” attitude. His quest for knowledge and genuine curiosity make him the ultimate teammate for conquering the unknown, whether it’s coding conundrums or data dilemmas.
When the pool table beckons, Todd transforms into the charismatic commentator, adding a touch of humor to every match. And when he’s not conquering the world of data or entertaining us with impressions, you’ll find Todd at the table tennis court, perfecting his swift serves and tricky spins.
In the realm of data analysis, humor, poolside camaraderie, and table tennis showdowns, Todd Sekli shines as a remarkable talent. He’s the Data Analyst with a heart of gold, a gift for making work feel like play, and a sporting spirit that’s truly infectious.
ALEX LACORCIA - Junior Data Analyst
SHAI HENARE - Junior Data Analyst
Alex is not your average data enthusiast – he’s a bona fide data science wonder, on a dedicated path to earning his degree in the very same field. With a mind wired for analytics and innovation, Alex seamlessly applies his vast knowledge to ongoing projects, all while pushing the boundaries to create new and exciting product capabilities.
When the data dust settles, Alex’s true colors shine through his active pursuits. You’ll often find him dominating the table tennis court with quick reflexes and agile moves. And don’t be surprised if you catch him acing trivia nights, where his quest for knowledge extends beyond data into the realms of pop culture, history, and the downright quirky.
But the thrill of competition doesn’t stop there. Alex is a soccer enthusiast, displaying the same strategic thinking he applies to data science on the field. When he’s not scoring goals, you might spot him lacing up his running shoes, embracing the freedom and clarity that running brings.
Alex embodies the perfect balance between data-driven focus and a zest for life. He’s not only the data maestro who’s reshaping possibilities but also the ultimate play aficionado, ready to tackle challenges on and off the field. So here’s to Alex: the data science prodigy who plays as hard as he works, making every endeavor a winning equation!
Meet Shai, a cornerstone of our Operations team, playing an integral role in the seamless delivery of client projects. With an innate knack for problem-solving, Shai stands as a reliable and invaluable asset within our data team. His meticulous attention to detail combined with his ability to find streamlined solutions underscores his effectiveness.
From the heart of our client solutions, including pivotal roles in our NFP and Commercial client ventures, Shai’s contributions resonate deeply. His dedication to driving impactful outcomes shines through in every project he touches.
Beyond his professional prowess, Shai’s passions unveil a vibrant personality. An avid sports enthusiast, he immerses himself in the world of soccer, cricket, footy, and F1, all while fervently cheering for his favorite footy team, the New Zealand Warriors. Shai’s talents extend far beyond the office walls. A multi-talented individual, he’s a skilled guitar player who also indulges in golf and soccer, showcasing prowess both on and off the field. His prowess isn’t confined to physical endeavors alone; Shai dominates in the realms of virtual sports, boasting formidable skills in games like FIFA and ping pong.
As a true wanderlust at heart, Shai nurtures dreams of exploring the world more extensively. With his diverse range of talents, unwavering dedication, and infectious enthusiasm, Shai Henare remains an indelible asset, shaping our team’s success and aspirations alike.
Marcus Fasan - Junior Data Analyst
Marcus is a dynamic and enthusiastic Junior Data Analyst at Marketsoft. With a keen aptitude for diving into the intricacies of the data universe, Marcus has swiftly become an integral part of the operations team since joining us.
His insatiable curiosity for exploring the vast potential of data in problem-solving has not only enriched our projects but also deepened our understanding of how data can shape impactful solutions for our clients. Marcus’s dedication to his craft is exemplified by his hands-on approach, consistently delving into the nitty-gritty of data to unearth insights that drive results. Notably, Marcus has played a pivotal role in the success of many NFP projects, demonstrating his knack for managing even the most demanding solutions with finesse. His contributions have been instrumental in delivering exceptional outcomes for our charity clients.
Beyond his professional prowess, Marcus’s passions add vibrant colors to his persona. An ardent soccer aficionado, he finds solace in watching the World Cup and passionately supports Sydney FC and St George Dragons. Off the field, he indulges in his love for Japanese cuisine and finds relaxation in the virtual realms of video games. Marcus Fasan’s journey as a Junior Data Analyst showcases not only his technical prowess but also his commitment to learning, growth, and contributing meaningfully to the world of data-driven insights.
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