ANALYTICS
PURCHASE DECISIONS
Many businesses rely on direct marketing to retain and acquire customers.
Herein lies the many challenges where customers interact with both the online and in-store worlds. Customers are faced with many choices, and there is enough research to strongly suggest that too much choice can paralyse their purchase decision. That’s where predictive and other marketing models can help focus the customers choice towards a relevant product offering, resulting in a purchase decision.
“The goal is to turn data into information and information into insight” Carly Fiorina. Slightly modifying Carly’s quote: “….into actionable insights that can be leveraged now, because latency devalues information” Michael Mocatta – Marketsoft’s Strategic Solutions Director
Analysis Over Reporting
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Set The Right Metrics
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Actionable Insights
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Challenge Yourselves With The Right Questions
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Visualisation Is Key
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People
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DATA.TECHNOLOGY.STRATEGY
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