Many businesses rely on direct marketing to retain and acquire customers.
Herein lies the many challenges where customers interact with both the online and in-store worlds. Customers are faced with many choices, and there is enough research to strongly suggest that too much choice can paralyse their purchase decision. That’s where predictive and other marketing models can help focus the customers choice towards a relevant product offering, resulting in a purchase decision.
Many businesses are looking at marketing systems that will enable the generation of the right message at the right time. This can appear to be difficult, however, this is because many businesses are still only executing their mass marketing in the digital world. At the same time, there is often a belief and a common sales pitch, that would have you believe that there is a silver bullet under the hood of every marketing automation system. Many organisations are neglecting the fact that it is DATA that powers these engines. Without the premium data fuel, the engine simply sputters, makes weird noises, and shuts down. That’s usually when organisational confidence in the system drops and costs to rectify issues skyrocket.
We believe that a customer’s needs should be the main driver when it comes to developing a modelling strategy, generating and choosing the best campaign for each customer. It’s also just as valuable to know your worst customers to ensure campaigns have a great chance of delivering successful results. These elements come from the analysis of customer preferences, and developing predictive models to optimise marketing/messaging execution. At Marketsoft our team of experts can help you implement marketing models which will tell you who to contact, what you should offer, when to make the offer, and how.
“The goal is to turn data into information and information into insight” Carly Fiorina. Slightly modifying Carly’s quote: “….into actionable insights that can be leveraged now, because latency devalues information” Michael Mocatta – Marketsoft’s Strategic Solutions Director
Analysis Over Reporting
Set The Right Metrics
Challenge Yourselves With The Right Questions
Visualisation Is Key
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