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Tag Archives: yahoo

Will Transparency Help Big Data Face Down Its Critics?

By Kate Kaye, Ad Age Acxiom, Others Let Consumers Peek at Their Profiles in Bid to Improve Public Perception   FTC Commissioner Julie Brill Big data has a big problem. They’re the lifeblood of a marketing industry bent on efficiency and accurate targeting, but data-mining companies have for decades operated under a shroud of mystery

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No, your data isn’t secure in the cloud

By Lucas Mearian, Computerworld – Macworld While online data storage services claim your data is encrypted, there are no guarantees. With recent revelations that the US Federal Government taps into the files of internet search engines, email and cloud service providers, any myth about data ‘privacy’ on the internet has been busted. Experts say there’s

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