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Tag Archives: twitter

Big data’s hidden problem

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

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Emergency data law: what it is and why it’s a bad idea

By Nicole Kobie, PC Pro UK government is seeking to push through emergency legislation requiring mobile operators and ISPs to collect data about customers’ communications, months after existing rules were struck down by a European court. The prime minister today detailed “emergency security legislation” for the new law, the Data Retention and Investigation Powers Bill, which

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More Consumer Data Is Going To Help Local Businesses Finally Transition To Brand Marketing Online

By Benjy Boxer, @boxerbk – Forbes Over the next few years, small and medium businesses (SMBs) that operate locally will have access to a significant amount of customer data, which will substantially impact their ability to reach consumers and build personalized in-store experiences. Additionally, this data will enable SMBs to compete for greater attention on

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Kevin Bacon to headline 2014 Festival of Media in Rome

Issued by C Squared, BizCommunity – @FestivalofMedia Festival agenda will explore global trends in content marketing, data, mobile and wearable tech Speakers from leading global companies include Johnson & Johnson, Net-a-Porter, Twitter, Forbes Kevin Bacon, the award-winning actor and ‘king of connections’, will headline the Festival of Media Global 2014, taking place between 6-8 April

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Help poverty? There’s an app for that

By Nate Cochrane, The Age (ITPro – @ITPro_au) Changing lives: The World Bank’s Chris Vein. Photo: Nate Cochrane An Australian collaboration in real-time big data, cloud and mobile has piqued the interest of the World Bank, which hopes to feed the world’s hungry. Imagine if an SMS could save a Third-World farmer from starvation or

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Unlocking The Tremendous Possibilities Of Audience Data

By James Moore, Marketing Land I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In

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Social: The next big data thing?

By Brendan Coyne – AdNews, @AdNews Given that about half of Australia appears to have a Facebook account, social data could soon be one of the biggest components of big data. Around 12 million accounts exist here. Some will be for pets, some will be for brands, but the majority are probably human. And firms

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Marketing and IT jump into bed for ‘Big Data’

By James Forbes, The Sydney Morning Herald Even small businesses can combine marketing and IT knowledge to better target customers. James Forbes wants says marketing and IT need to work more closely to reach customers. There are two things emerging marketing channels have in common: they’re based on technology and they’re social. While traditional media

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