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Tag Archives: trust

Securing Data Vital to Personalized Customer Experiences

By Andrew Kenney, Smart Data Collective Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available through secure APIs, is the new pivot for enterprise IT that will drive the evolution of security practices and customer engagement in 2015 and beyond. However, in an age

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How to Build Customer-Centric Experiences

By Emma Tzeng, Business 2 Community According to a Forrester Research report from last year, 48% of marketers state that their top marketing goal is to grow long-term customer relationships. It’s impossible to deny the importance of customer loyalty — not only does it result in more word-of-mouth referrals, but it’s also a sure sign

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