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Tag Archives: social media

DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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The rise of the customer-centric enterprise

By Chloe Green, Information Age In 2014, enterprises need to cultivate relationships with individual customers Social media isn’t just a new customer service channel. It’s the most prominent indicator of the imminent revolution in C2B and B2C communication. In today’s real-time economy, enterprises can no longer afford to have a closed-off existence, relying on call

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How to Deliver Outstanding Customer Service With Social Media

By Rebekah Radice, Social Media Examiner Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social media customer service. In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth

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Five Inconvenient Truths About Social Data

By Anna Lawlor @Little_Lawlor;  The Gaurdian Marketers are rightly excited about the potential of social data – here’s what they need to know to avoid getting it wrong How can marketers tap big social data effectively? Photograph: Paul Bolotov / Alamy/Alamy Brands are wrangling “big data”, trying to make sense of it and build social media

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For CMOs, data are the new age fuel

By Kiran S Rao, The Hindu Business Line Biggest boon With today’s shrinking budgets, big data and analytics help CMOs do more targeted marketing, not mass-based but individual-based As data analytics becomes crucial to corporate strategy, the CMO’s involvement in high-level decisions continues to expand The good news is that marketing executives keenly understand the

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Marketing Technology Landscape Supergraphic (2014)

By Scott Brinker, Chief Martec The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available

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